Senior Product Marketing Manager (QuickBooks Migration)

About the role

Acumatica is a leading innovator in cloud ERP solutions with a mission to help small and midsized companies thrive in the digital economy. The company offers industry‑specific business management solutions featuring intelligent workflows and market‑leading usability, and is backed by analyst recognition from G2, IDC, Nucleus Research, and Info‑Tech. In May 2025, Acumatica was acquired by Vista Equity Partners. Its culture is collaborative, high‑energy, and values work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. To learn more about Acumatica’s mission, visit www.acumatica.com.

Responsibilities

• Own the positioning and messaging that fuels the QuickBooks Graduates program, working alongside marketing, sales, and partner teams.
• Shape clear, compelling narratives that translate product functionality into meaningful business value for small businesses that have outgrown QuickBooks.
• Build and maintain industry‑ and micro‑vertical‑specific positioning and content for construction, manufacturing, distribution, and professional services.
• Create differentiated thought‑leadership assets, messaging, and positioning grounded in an ideal customer profile and market insights.
• Collaborate with the broader marketing organization to support end‑to‑end go‑to‑market strategies for QuickBooks Graduates campaigns.
• Partner with the customer advocacy team to review and elevate customer stories and videos from businesses that switched from QuickBooks.
• Work hand‑in‑hand with product, sales, and industry/vertical teams to stay aligned on roadmaps, priorities, and upcoming capabilities relevant to QuickBooks migration.
• Leverage performance data and analytics to guide QuickBooks Graduates marketing strategies, evolve content, and evaluate campaign effectiveness by industry segment.
• Create engaging video scripts and perform light video edits; develop polished QuickBooks‑comparison and product overview videos and intuitive point‑and‑click demos.
• Maintain and evolve core QuickBooks Graduates assets (website messaging, comparison guides, datasheets, infographics, brochures, etc.) for the program and its industry‑specific variants.
• Support industry trade shows and events with strong messaging and content targeted at QuickBooks users evaluating a move to ERP; contribute to partner and customer events through presentations, webinars, and thought‑leadership sessions.
• Translate functionality and benefits into real value that resonates with small‑business buyers, tailoring the story to both the overarching QuickBooks Graduates program and its industry‑specific extensions.

Qualifications

Experience: A minimum of three to five years of product marketing experience is required. You must possess a deep knowledge of small business accounting software (QuickBooks or comparable), ERP business management systems, accounting processes, business technology, and B2B marketing strategies. Experience marketing to or supporting one or more of the following industries is a plus: construction, manufacturing, distribution, or professional services.

Education: An educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.

Skills

• Exceptionally strong writer, able to explain complex features using clear, direct language and to translate technical ERP capability into plain‑spoken benefits for small business owners.
• Analytical mind and a creative approach to messaging.
• Excellent organization, multitasking ability, and strong communication.
• Technology proficiency: experience working with marketing technologies preferred (WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, Wistia).
• Direct experience with QuickBooks (Online or Desktop) is a strong plus.
• Team fit: friendly, ethical team, embodies core values, brings a smile to work, ready to form lasting professional relationships in a fun, fast‑paced environment; team player, positive energy, commits to collaboration and shared success; genuine passion for supporting others, practical and optimistic outlook, willingness to go the extra mile.

Benefits

• Healthcare benefits (medical, dental and vision insurance for you and your dependents)
• Employer‑paid Short‑Term/Long‑Term Disability and Basic life coverage
• 401(k) plan with company match
• Flexible time off
• Sick and safe leave

Pay

Salary range: $130,000‑$145,000 annually (may vary based on location; actual offer considers skills, qualifications, experience, etc.).