Senior Engagement Strategy

We need to output HTML fragment with sections: About the role? Actually we have Company Description, Overview, Responsibilities, Qualifications, Additional Information (benefits, compensation, etc). We need to use

for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We need to preserve all substantive info, no boilerplate. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to decide which sections to include. The posting includes: - Company Description (intro paragraph) - Overview (description of role) - Responsibilities (list) - Qualifications (list) - Additional Information (benefits, compensation, etc.) We could map: - About the role: could combine Company Description + Overview? Or maybe "About the role" is appropriate for overview. The company description is more about company; but we could put that under "About the role" or maybe we need separate sections? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those headings only. So we should map content to those headings. Thus: - About the role: include company description and overview (role summary). Could be a paragraph. - Responsibilities: list of duties. - Qualifications: list of qualifications. - Benefits: from Additional Information: medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, flexible time off. Also mention inclusive benefit programs. - Pay: compensation range: USD $53,960.00 - USD $79,794.00/Annually. - Schedule: not mentioned; we should not include Schedule if not present. - Requirements: maybe we could treat Qualifications as Requirements? But they have separate headings: Requirements and Qualifications. The posting has Qualifications section; we could put that under Qualifications. Requirements maybe not present; we could omit. - Skills: maybe we could extract skills from qualifications: exceptional writing, communication, presentation skills, etc. But we could also put under Qualifications. However instruction: prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one Qualifications section. But they said use headings e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It's not mandatory to use all; we should include only those with real content. So we could have About the role, Responsibilities, Qualifications, Benefits, Pay. Possibly also Requirements if we have any (like BA/BS degree, 2-3 years experience). Those are qualifications though. Could treat them as Requirements. But we have Qualifications heading already; we could put degree, experience under Qualifications. The "Skills" could be things like exceptional writing, communication, presentation skills, problem solving, etc. Might be better to separate: Requirements (education, experience) and Skills (soft skills). Let's see. Qualifications list includes: - BA/BS Degree (a graduate degree in relevant area is a plus) - Additional experience or training in Experience or Behavior Design (e.g. BJ Fogg Institute) - 2-3 years engagement strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus - Strategic/big picture thinker. Ability to problem-solve and work within a team environment - Exceptional writing, communication and presentation skills - Proven ability to successfully work with and guide senior-level clients and internal Agency teams - Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile. - Strong familiarity and understanding of emerging digital trends and technologies - Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing We could split: Requirements: BA/BS degree, 2-3 years experience, maybe graduate degree plus, masters alternative. Skills: exceptional writing, communication, presentation skills, problem solving, teamwork, ability to guide senior clients, knowledge of digital marketing tactics, familiarity with emerging trends, self-motivated. But the instruction says prefer a few substantive sections over many thin ones. So maybe better to have just Qualifications covering all. However they gave example headings including Skills; but we can omit Skills if we think it's thin. But we have substantive content for skills; we could still include Skills section. Let's decide: We'll include About the role, Responsibilities, Qualifications, Benefits, Pay. Possibly also Requirements if we separate education/experience. But that would be thin? Actually we have decent content for requirements: degree, experience. Could be separate. But we need to avoid filler like "commensurate with experience". We have concrete. Let's produce:

About the role

Company description paragraph + overview paragraph(s). Need to preserve all substantive info; we should not invent or summarize away detail. We need to keep the content but can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." That suggests we should keep the exact wording? Probably we can keep the sentences as is, but we can format into

. We should not omit any detail. So we need to include the company description and overview exactly as given, but we can split into paragraphs for readability. Must not lose any detail. Thus we need to copy the company description text: "What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022. We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you. We’re interested in you—are you interested in us? Keep reading, and let us know. At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow. We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster." Then Overview: "The Senior Engagement Strategist specializing in experience design or service design, develops omni-channel experiences for customers of our health and wellness clients. The ever-changing health and wellness industry requires new thinking when it comes to creating the experiences that engage consumers, patients and physicians. Our Engagement Strategists work to create meaningful touchpoints and a connected experience for consumers. Your work motivates people to live healthier lives. The Senior Engagement Strategist seeks to understand the current landscape, service experience, and data surrounding our clients. He/She leverages research and data to develop compelling stories and multi-channel recommendations that lead impactful customer experiences. The Experience Design specialist work to deeply understand the health behaviors and emotions of customers. He/She crafts compelling experiences through channels, content, and services to make each moment between the brand and people it serves impactful. They are able to visualize and develop the total brand experience throughout each phase of the patient or physician journey. This position requires deep knowledge of current and evolving digital platforms and an understanding and strong partnership or experience with data driven solutions and analytics. The Senior Engagement Strategist, specializing in customer experience serves as the subject matter expert on customer engagement strategies, channel recommendations, content strategy, health trends, service design, personalization in health, and targeting to build meaningful wellness interactions for brands. Be part of a forward thinking experience strategy team, leading the go-to-market strategy for several brands. Healthcare/Pharma experience is extremely helpful as is a background in strategy/brand planning. Strong presentation skills (writing and presenting) and highly collaborative. The ability to explain complex concepts is desired." We need to keep all that. We'll put inside

maybe multiple

but we can combine into one

with line breaks? Better to keep as separate paragraphs for readability but still preserve all content. We'll just put the whole block inside a

but that may be huge; still okay. However we need to avoid losing any detail; we can split into multiple

tags but that's still preserving content. It's fine. Next Responsibilities: list of duties. We'll output

• each item. We need to copy each responsibility line exactly as given. Let's list them: - Craft omnichannel experiences for patients and physicians to understand channel behaviors and content needs from discovery, to consideration, to use and advocacy - Uncover and audit the current marketing and service experiences of our client’s products to identify learnings and opportunities for optimization - Demonstrate a strong understanding of our client’s customer and their needs and behaviors - Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs - Lead the development of insight driven engagement strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience - Provide thought leadership around customer experience and engagement strategy in a collaborative, cross-functional environment - Serve as the subject matter expert on engagement and digital trends - Develops best practices in content strategy, experience design, and CRM/cross-channel program design - Integrate experience strategy with the brand/creative strategy to ensure consistency and optimized engagement - Demonstrate the ability to process and understand our client’s category, competitive set and their brand and business goals/objectives - Build services that support adherence and positive behavior change - Develop powerful presentations to communicate strategies and recommendations to internal and external teams and clients - Partner with agency teams to ensure successful project development and handoff - Develop 360 campaign briefs that outline how new initiatives and content will be experience across multiple channels - Develop project briefs that provide creative teams with the appropriate fuel to produce innovative solutions (on and offline) that enhance the customer experience - Review creative to ensure that project meets strategic objectives - Develop meaningful metrics and recommendations for continued improvement Note some lines have minor grammar issues; we keep as is. Next Qualifications: we need to list each qualification bullet. List: - BA/BS Degree (a graduate degree in relevant area is a plus) - Additional experience or training in Experience or Behavior Design (e.g. BJ Fogg Institute) - 2-3 years engagement strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus - Strategic/big picture thinker. Ability to problem-solve and work within a team environment - Exceptional writing, communication and presentation skills - Proven ability to successfully work with and guide senior-level clients and internal Agency teams - Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile. - Strong familiarity and understanding of emerging digital trends and technologies - Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing We'll put each as
• . Next Benefits: from Additional Information: "Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off." Also earlier: "Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of