Senior Engagement Strategist

Location: Paoli, Pennsylvania • Contract • $70 - 85 per hour • 3× in office in Malvern, PA

About the role

Shape the future of connected advisor experiences for a global financial-services leader. As a consultative partner, you will drive end-to-end omnichannel solutions across human and digital touchpoints, converting complex behavioral insights into high-impact customer journeys that deepen relationships and accelerate growth.

Responsibilities

• Architect data-driven audience strategies and journey maps to elevate financial advisor engagement across connected channels.
• Partner with cross-functional teams to deploy trigger-based, always-on digital journeys using advanced marketing automation and personalization.
• Synthesize behavioral signals and performance analytics to continuously optimize journey orchestration, messaging, and conversion performance.
• Establish strategic KPIs and lead rigorous experimentation agendas to prove business impact and refine scalable engagement models.

Qualifications

• 5+ years of strategic marketing experience, with at least 2 years specializing in digital marketing, user experience, or engagement strategy.
• Deep expertise in journey orchestration, marketing automation platforms, and data-driven personalization capabilities.
• Proven track record of leveraging behavioral signals, segmentation, and performance insights to drive measurable business outcomes.
• Strong collaborative leadership skills with a degree in Marketing, Communications, Business, or equivalent practical experience.

Benefits

• Comprehensive medical, prescription, dental, and vision coverage.
• AD&D and life insurance.
• Short-term disability.
• 401K plan (all benefits based on eligibility).