Senior Director, Tier 1 and Tier 2 CSP Marketing

Solution Strategy & Positioning (Tier 1 & Tier 2 Focus)

Set and own solution-level positioning and messaging strategy for Calix offerings targeted at Tier 1 & Tier 2 service providers.

Define differentiated solution narratives that align Calix capabilities to Tier 1 & 2 priorities, including scale, operational efficiency, service velocity, platform alignment, and long-term ROI.

Serve as the executive solution marketing leader for larger account pursuits, including strategic account initiatives, C-suite briefings, analyst engagements, and major RFPs.

Ensure consistency, quality, and strategic alignment of solution messaging across teams, regions, and customer engagements.

Persona-Based Messaging & Storytelling Leadership

Lead coverage of the full Tier 1 decision-maker ecosystem, including Network Engineering, Architecture, Operations, Product, IT/OSS/BSS, Security, Procurement, Finance, and Executive Leadership.

Establish persona frameworks and value stories that guide how technical depth is translated into business and executive impact.

Review, guide, and elevate executive-level and technical solution materials developed by the team.

Field & Account-Based Marketing Leadership

Lead the team to design and execute account-based and field marketing programs that effectively engage Tier 1 & Tier 2 decision makers.

Partner with Sales, Strategic Accounts, Sales Engineering, and Marketing to align solution messaging with account strategies and pipeline priorities.

Act as an escalation point and strategic advisor for critical Tier 1 customer engagements.

Technical & Organizational Fluency

Model deep technical credibility while ensuring messaging remains outcome-driven and business-relevant.

Guide the team in reflecting real-world Tier 1 evaluation, procurement, and deployment processes within solution narratives.

New Product Introduction & Market Feedback

Own Tier 1 & 2 solution marketing contributions to new product and solution launches.

Ensure structured market feedback from Tier 1 & 2 engagements informs product strategy, roadmap decisions, and investment priorities.

Coach and develop solution marketers, building depth in technical fluency, storytelling, and executive engagement.