Senior Director Marketing

About the role

The Senior Director of Marketing - Oncology is responsible for planning and executing marketing strategies and tactics designed for the hospital setting, with a primary focus on Oncologists. The role is key in building and maintaining relationships with Oncology Key Opinion Leaders (KOL) treating prostate cancer. The position requires understanding clinical data, the patient journey, and customer needs, contributing to commercial cross-functional teams, and leading the promotional review of Oncology-specific marketing tactics.

Responsibilities

• Determine brand strategy, positioning, messaging, and corresponding promotional tactics
• Drive business insights through market research and competitive intelligence to understand existing and future market dynamics
• Develop and execute an integrated annual brand plan
• Work with Commercial Operations to create an ROI measurement plan to assess the impact of key tactics on sales growth
• Optimize annual budgets and other resources
• Foster strong partnerships with Sales leadership, Medical Affairs, Market Access, Regulatory, and Legal to ensure aligned objectives
• Ensure effective and compliant creation of brand resources by collaborating with Medical, Legal, and Compliance Teams
• Manage and attend key congresses and professional and patient meetings
• Support the sales organization, including field travel
• Maintain operational compliance with US and international regulatory agencies and guidelines (e.g., FDA, EU, HC, TGA, PIC/S, ISO, USP, NRC, cGMP)

Requirements

• Bachelor’s degree in business, marketing, or a related medical or scientific field required
• 12 or more years of relevant work experience, including 5 or more years of pharmaceutical marketing experience in Oncology, with launch experience
• Strong Oncology KOL relationships
• Proven ability to work collaboratively on cross-functional teams
• Experience effectively executing a wide range of personal and non-personal tactics
• Excellent verbal and written communication skills
• Strong business and financial acumen
• Solid interpersonal skills

Work environment

• Open to remote candidates, with willingness to travel to St. Louis one week per month
• Standard office environment
• Willingness to work in a team-based environment
• Close attention to detail required
• Ability to work outside of regular work hours
• Up to 25% travel required