Senior Director Solution Marketing - Virtual

Location: Remote - US based candidates only, no visa sponsorship available

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Plan and execute product launches and marketing campaigns
• Support sales enablement by creating training materials and resources
• Analyze customer insights and feedback to inform product development
• Develop go-to-market strategies and coordinate marketing teams
• Measure, analyze, and optimize product launch effectiveness
• Lead creation of impactful messaging and position the company as a market leader
• Partner with Sales Operations to design effective sales plays

Requirements

• Bachelor's degree or equivalent; MBA preferred
• 15+ years in product/solution marketing with measurable business outcomes
• Experience in health technology, benefits administration, or professional services
• Demonstrated success in enterprise-level product strategies tied to financial performance
• Proficiency in modern marketing techniques including digital persona and AI approaches

Pay

$175,000 – $190,000 annually

Benefits

• Competitive total rewards package
• Continuing education and training opportunities
• Career growth potential within a global organization