Senior Director, Segment Marketing - Platform & Strategic

About the role

For our client, we are seeking a Senior Director, Segment Marketing - Platform & Strategic to join the team of a leader in the Enterprise Technology space. This role will shape the narrative for the company's platform and strategic account segments, translating complex product value into credible market positioning and executive-level messaging. You will partner closely with product, pricing, sales, and leadership teams to influence enterprise buying decisions and support high-stakes deals. The position also calls for strong market analysis, competitive intelligence, and thought leadership across analyst briefings and key industry events.

Location

Remote — US-based candidates only; no visa sponsorship available.

Pay

$160,000 – $200,000 annually.

Responsibilities

• Define and refine the master platform narrative
• Develop credible proof points and ROI narratives for the platform
• Own marketing strategy for strategic and enterprise-scale accounts
• Support strategic deals with executive briefings and platform pitches
• Lead competitive intelligence and narrative for platform evaluations
• Monitor market dynamics and provide strategic recommendations
• Represent the platform story at events and analyst briefings
• Bring audience insights into product and pricing discussions
• Build and mentor a high-leverage marketing team

Qualifications

• 12+ years of B2B software marketing experience, including 5+ years in senior roles
• Proven success in marketing multi-product platforms or integrated suites
• Experience influencing enterprise buying decisions, particularly with IT buyers
• Exceptional communication skills with C-suite presentation experience
• Strong analytical skills grounded in market evidence
• Ability to lead through influence in a matrixed organization

Benefits

• Opportunity to shape the company's platform narrative
• Engagement with C-suite and industry analysts
• Leadership role in a fast-paced, high-growth environment
• Collaboration across multiple departments
• Potential for professional growth and mentorship opportunities