Senior Director, Sales - KXXV

About the role

The Senior Director of Sales at KXXV, the E.W. Scripps ABC affiliate in Waco, Texas, is responsible for leading the sales management team to drive revenue growth and implement innovative advertising solutions.

Responsibilities

• Collaborate with the General Manager and other Scripps managers to establish and accomplish station objectives
• Create sales budgets and project/forecast weekly station revenue to achieve annual revenue targets
• Manage broadcast and digital inventory, set and adjust station rates to maximize revenue
• Sell advertising time to clients/agencies, involving local and national travel
• Maintain high visibility in the market through meetings with clients, advertisers, and community organizations
• Collaborate with other sales leaders to create best practices that optimize performance of the team
• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools to build effective sales strategies
• Create and manage enterprise or local station initiatives and new business projects
• Train, develop, and motivate the local sales team to achieve revenue goals
• Foster career growth and development of the local sales team to prepare for future Scripps sales management openings
• Provide training and developmental coaching for the sales managers, covering all aspects of local, national, and general sales management
• Manage all personnel issues
• Understand and interface with traffic systems and personnel to efficiently manage airtime inventory
• Approve all orders
• Interface with the station's national rep firm to set goals and objectives, holding the firm accountable for achieving all expectations
• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition
• Manage integrity in all business dealings

Requirements

• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 10+ years of proven success in media sales, including at least 3 years of management responsibility
• Inventory, pricing, political advertising/guidelines experience required
• Experience in agency and direct strategic account management, broadcast inventory, and digital/video capabilities required
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required

Qualifications

• Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
• Facilitative problem-solving abilities
• The desire for decision-making authority and the willingness to accept decision-making responsibility
• Strong initiative to tackle new and difficult challenges
• Effective in a variety of formal presentation settings both inside and outside the organization
• Prominent and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Prominent coaching skills; able to provide feedback and developmental coaching with empathy
• Prominent ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
• Advanced oral and written communication skills
• Advanced computer skills including Microsoft Office and Zoom
• Some travel required

Benefits

Waco, Texas offers a perfect blend of small-town charm and big-city amenities, making it an ideal place to live, work, and play. The city is home to Baylor University, bringing vibrant energy and cultural events to the community. Waco's revitalized downtown features the famous Magnolia Market at the Silos, eclectic restaurants, craft breweries, and local boutiques. Outdoor enthusiasts enjoy the extensive Cameron Park trail system, water activities on the Brazos River, and nearby Lake Waco. With affordable housing, no state income tax, warm Texas hospitality, and a thriving business community, Waco offers an exceptional quality of life where you can build both your career and your roots in a welcoming, growing city.

Pay

Details on pay are not specified in the job posting.

Schedule

Details on schedule are not specified in the job posting.