Senior Director, Sales IQ

Responsibilities

• Build and maintain a competitive intelligence program covering title insurance agents, real estate brokers and agents, builder channels and lender driven title.
• Deliver actionable market analysis, remittance trends, regional dynamics, competitor positioning—to inform territory planning and pursuit strategies.
• Partner with Sales, Marketing, Technology, and Finance to translate market signals into positioning and messaging.
• Own the sales playbook: objection handling, value propositions, vertical-specific talk tracks, and proposal templates.
• Develop and curate a content library aligned to buyer journey stages and channel segments.
• Define and track KPIs across the sales funnel—pipeline velocity, win rates, average order value, retention.
• Build dashboards and reporting cadences that give field leaders visibility into team and individual performance.
• Identify performance gaps and partner with regional directors on targeted coaching and intervention.
• Own the sales tech stack (CRM, CPQ, enablement platforms) and drive adoption across the field.
• Evaluate and implement tools that improve productivity, forecast accuracy, and customer engagement.
• Ensure data hygiene and process compliance to support reliable reporting.
• Collaborate with Marketing on campaign execution, lead management, and ABM initiatives.
• Work with Operations and Underwriting to streamline quoting, pricing, and deal desk processes.
• Serve as the connective tissue between corporate strategy and field execution.

  Qualifications

  • 10+ years in sales enablement, sales operations, or revenue intelligence roles—ideally within title insurance, mortgage, real estate services, or financial services.
  • Proven experience supporting a distributed sales model with regional teams selling through multiple channels (lenders, realtors, builders, commercial).
  • Strong analytical and strategic thinking skills, with the ability to translate data into action: comfortable building models, interpreting funnel data, and presenting insights to executives.
  • Proven ability to develop training programs, playbooks, and content that drive measurable sales improvement.
  • Hands-on experience with CRM platforms (Hubspot preferred), BI tools, and sales enablement software.
  • Excellent communication skills—able to influence without authority across a matrixed organization.
  • Bachelor's degree required; MBA or advanced degree a plus.