Senior Director, Revenue Growth Management - Trade Management Lead

Key Responsibilities

• Own the enterprise Revenue Growth Management strategy, aligning pricing, trade investment, and promotional guidelines with Tropicana’s long‑term growth and margin objectives.
• Develop multi-year and annual RGM roadmaps that optimize trade spend efficiency, price realization, and promotional ROI across customers, categories, and brands.
• Serve as the executive subject matter expert on trade strategy, revenue models, and customer economics.
• Lead scenario planning and develop clear, actionable recommendations to deliver trade savings targets, optimize trade promotion guidelines, and reallocate trade funds toward highest return opportunities.
• Oversee trade investment governance for assigned national and major retail customers, ensuring disciplined execution and alignment of customer go‑to‑market strategies.
• Drive continuous improvement in TPM processes, tools, and capabilities, leveraging data and analytics to enhance decision quality and transparency.
• Lead the design and implementation of pricing strategies and revenue models to prioritize customer, category, and brand opportunities.
• Guide analysis of elasticity, mix, margin, and competitive dynamics to inform price execution and promotional depth/frequency decisions.
• Ensure pricing and trade strategies are integrated into customer negotiations and joint business planning.
• Lead deep dive analysis of trade promotion events and event level ROI to uncover insights and identify scalable best practices.
• Establish KPI frameworks, scorecards, and post event reviews to track performance and drive accountability.
• Ensure accrual accuracy and financial integrity by partnering closely with Finance and Sales Operations.
• Cross‑Functional Influence & Planning: Partner with Sales, Marketing, Category, and Supply Chain to align RGM decisions with brand strategy and customer execution.
• Influence executive stakeholders with fact based storytelling, clear recommendations, and strong executive presence.

Requirements

• 8+ years of progressive experience in Revenue Growth Management, Commercial Finance, Pricing, or Trade Strategy within CPG or a related industry.
• Proven track record managing large scale trade investment and pricing strategies with measurable impact on revenue, margin, and ROI.
• Deep expertise in P&L management, key revenue drivers, and customer economics.
• Strong ability to leverage data driven insights to influence senior and executive level stakeholders across multiple functions.
• Demonstrated success leading complex initiatives in fast paced environments with competing priorities.
• Advanced negotiation and influencing skills with both internal leaders and external customers.
• Bachelor’s degree preferably in Finance.
• Likely to be legally authorized to work in the United States without the need for employer sponsorship.
• To be located in the Chicago, IL area or willing to relocate.
• Willingness to thrive in a blended work environment, with a minimum of 3 days per week in the office.