Senior Director, Product Marketing, Innovation, Infection Prevention, Global

Job Description

The Senior Director of Product Marketing, Innovation leads the global endoscopic reprocessing innovation portfolio from early concept through global market availability. This role defines the long-term product vision, shapes the innovation roadmap, and ensures solutions deliver meaningful clinical value, meet global regulatory and quality requirements, and achieve sustainable commercial success.

People Management

• Set clear performance expectations, conduct regular performance evaluations, and provide constructive feedback and recognition.
• Recruit, lead, and develop colleagues to ensure effective utilization, continuous development, and strong performance aligned to both business and individual objectives.
• Foster a collaborative, innovative environment that supports professional growth and engagement.

Strategic Innovation & Portfolio Leadership

• Drive the Infection Prevention Business Unit (IPBU) innovation strategy by identifying emerging clinical needs, technology trends, and competitive dynamics.
• Translate insights into clear product priorities, business cases, and development pathways that guide concept creation, feasibility assessment, and downstream execution.
• Ensure innovation initiatives align with long-range business objectives and support global scalability.

End-to-End Product Lifecycle Ownership

• Lead innovation programs across the full lifecycle - from concept and requirements definition through design, development, regulatory and quality readiness, manufacturing transfer, global launch preparation, and post-market optimization.
• Integrate customer, clinical, and operational requirements throughout to ensure safe, effective, and commercially viable finished goods.

Cross-Functional Leadership & Global Collaboration

• Provide strong influence across a matrixed organization.
• Partner with Strategy & Business Planning and Commercialization teams to align on strategic priorities and enable high-impact launches.
• Collaborate closely with R&D, Regulatory, Quality, Clinical, Supply Chain, Manufacturing, Marketing, and regional commercial teams to ensure seamless execution, risk mitigation, and transparency around progress, dependencies, and outcomes.

Decision-Making, Communication & Influence

• Drive cross-functional decision-making, align stakeholders on critical milestones, and ensure organizational readiness for global commercialization.
• Communicate with clarity and executive-level storytelling to articulate strategy, justify investments, and maintain visibility with senior leadership.
• Influence without authority to accelerate development, strengthen global adoption, and foster a high-performance, innovation-focused culture.

Job Duties

• Own global portfolio success by translating customer, market, regulatory, and business needs into clear product and development requirements and ensuring effective execution across new product development programs.
• Lead and develop a high-performing Product Management team by setting expectations, conducting performance reviews, providing coaching and recognition, and building talent depth to support current and future portfolio needs.
• Build deep market and customer insight through structured market research, direct engagement with healthcare professionals, field visits, and participation in trade fairs and congresses to inform innovation and R&D decisions.
• Drive strategic portfolio leadership by monitoring market dynamics, competitive landscapes, and key performance indicators including market size, procedure volumes, reimbursement, pricing, competitive activity, and market share.
• Sponsor new product development initiatives by defining customer and business requirements, shaping business cases and revenue forecasts, establishing positioning strategies, and leading the creation of differentiated value propositions.
• Collaborate closely with R&D, Innovation, and OEM partners to integrate voice-of-customer insights and technical expertise into product decisions that address unmet clinical needs and deliver meaningful differentiation.
• Lead cross-functional product core teams to ensure customer needs, documentation, and program deliverables are completed with quality, clarity, and timeliness across the full development lifecycle.
• Persistently partner with global and regional commercialization teams to define strategic marketing plans, enable evidence-based messaging and training, and ensure revenue, profitability, and market performance align with business case expectations.
• Own lifecycle management by guiding product enhancements, change management, and phase-out decisions informed by market feedback, complaint trends, post-market surveillance, and competitive analysis.

Job Qualifications

• University degree with technical and/or economic background (with high technical affinity) or equivalent.
• Training in user needs-based design.
• Additional product marketing qualifications.
• Minimum of 10 years of relevant professional experience.
• Seasoned product management and marketing professional.
• International experience.
• Customer-facing experience.
• Proven expert in application or technology field.
• Strategic business development.
• Fluency in English.
• MS Office skills.
• Project management in medical device development.
• Presentation, moderation, and didactic skills.
• Strategy development and business planning.
• Entrepreneurial skills.
• Motivating others.
• Managing cultural communication.
• Working independently.
• Leading cross-functional teams.
• Maintaining composure under pressure.
• Written communication.
• Able to meet deadlines.
• Analytical skills.
• Attention to detail.
• Collaboration.
• Creativity.
• Critical thinking.
• Data-driven.
• Team player.
• Problem-solving skills.
• Cultural awareness.