Senior Director, Product Management - HR & Benefits

CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace. The Senior Director, Product Management is a strategic product leader responsible for defining product vision, roadmap strategy, and business outcomes for our Benefits and HR Product Domains. Reporting to the Chief Product Officer, this role is accountable for building and leading a world-class product management organization while maintaining hands-on ownership of a key product area during the team-building phase. This is not a sit-behind-a-desk-and-direct position. This is a roll-up-your-sleeves role that creates visibility for you and your team within CoAd, across the customer base, and in the market. You will lead discovery and delivery, establish product operating models, coach emerging PMs, and drive outcomes. We are a fast-paced organization and expect this role to keep up or go faster. The ideal candidate brings deep expertise in HCM, Benefits administration, and Talent management, enabling them to proactively identify market opportunities, anticipate customer needs, and shape product investments that strengthen CoAd's competitive position. You will partner closely with the Business and Technology stakeholders to ensure your product domain delivers measurable customer and business value. Why This Role Matters The Senior Director of Product Management shapes the customer experience, revenue potential, and market differentiation within a critical product domain. Success requires a leader who combines deep HCM and Benefits expertise with strong product leadership, strategic thinking, and an obsessive focus on delivering measurable customer and business value. This leader will set the agenda for what your product domain builds next - driving the product investments, platform capabilities, and customer experiences that position CoAd as the provider of choice in the HCM and payroll market. As you scale from an individual contributor mindset to a leader of leaders, you will establish the PM operating model, hire and develop emerging talent, and create a culture of customer obsession and accountability. CoAd is competing to lead this market, not follow it, and this role is critical to getting there. Essential Job Functions Product Vision & Strategy Define and own the product vision and multi-year strategy for your assigned domain, aligned with CoAd's business objectives and competitive positioningIdentify market opportunities, customer needs, industry trends, and competitive threats within your domainTranslate company strategy and financial targets—including NCG, ARPU expansion, module attach rates, and net revenue retention (NRR)—into prioritized product investmentsServe as the relentless voice of the customer; champion customer needs and market insights across all product decisions Roadmap & Portfolio Prioritization Define and maintain multi-horizon roadmaps that balance near-term customer commitments with longer-term platform investment and technical modernizationDrive outcome-based prioritization frameworks; protect your team from reactive, feature-request-driven developmentBuild business cases supporting strategic product investments with clear ROI and market impactBalance competing priorities across compliance requirements, customer demand, technical debt, and growth opportunities Customer Discovery & Market Intelligence Develop deep command of SMB and mid-market HCM workflows, employer pain points, employee experience expectations, and payroll/benefits complexityEstablish and embed scalable feedback loops—direct customer interviews, support ticket analysis, NPS research, usability testing, and competitive intelligence—into your product rhythmIdentify opportunities to improve customer outcomes, employee experience (EX), market differentiation, and competitive positioning Cross-Functional Leadership & Execution Partner closely with Business and Technology leadership to ensure product strategy aligns with engineering capacity and technical directionBuild strong relationships with Operations, Sales, Customer Success, Marketing, Finance, and Executive LeadershipDrive organizational alignment around product priorities and business outcomes; remove obstacles and accelerate decision-makingTranslate complex product and technology decisions into clear, compelling business narratives for leadership stakeholdersDefine requirements, acceptance criteria, and success metrics; own launch readiness decisions and maintain delivery predictability People Leadership & Team Development Recruit, onboard, and develop a team of product managers; establish role expectations, competencies, and career laddersEstablish accountability frameworks, decision-making processes, and governance within the product functionCoach PMs through 1:1s, roadmap reviews, and structured feedback; elevate PM craft and product discipline across the organizationBuild a culture of customer obsession, data-informed decision making, ownership, and accountability Product Governance & Performance Management Define and monitor product KPIs and success metrics aligned to business outcomes (delivery velocity, feature adoption, NRR impact, PEPM expansion, module attach rates)Monitor roadmap execution and product performance; hold teams accountable to delivery commitmentsEnsure teams remain focused on delivering measurable customer and business value AI-Enabled Product Innovation Partner with the Head of AI to identify and prioritize AI-enabled product opportunities within your domainIncorporate AI capabilities into product strategy and roadmap planning to drive customer outcomes and competitive differentiationSupport the development of intelligent, scalable customer experiences that reduce client churn and expand PEPM Required Skills & Experience 10+ years of progressive Product Management experience, with demonstrated success in HCM, payroll, benefits administration, workforce management, or complex multi-product B2B SaaS environments5+ years in people leadership roles with direct P&L responsibility and proven success hiring, developing, and coaching product managersDeep expertise in Human Capital Management (HCM), payroll, benefits administration, and related HR/workforce technology workflowsProven ability to establish or significantly elevate a product management operating model from the ground upStrong player-coach: credible in the details of customer discovery and product delivery, while building and managing a teamExceptional cross-functional leadership skills; proven ability to align Engineering, UX, Architecture, Finance, and GTM around shared outcomesStrong business acumen and data literacy; ability to frame trade-offs, risks, and ROI clearly for executive audiencesExperience developing product strategy, defining roadmaps, and leading complex product portfolios within SaaS or enterprise software environmentsUnderstanding of modern product operating models, agile methodologies, and software development lifecycles Preferred Skills & Experience Experience scaling a product organization from early-stage to mid-market or enterpriseTrack record managing product portfolios with multi-product roadmaps and complex dependenciesExperience leading product organizations within a PEO, payroll provider, HCM platform, or benefits administration companyExperience building and supporting AI-enabled products, automation initiatives, and digital transformation programsExperience operating within a private equity-backed or high-growth organizationMBA or advanced degree in Business, Technology, or a related discipline About CoAd CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace. EEO CoAd is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breast feeding and pregnancy-related medical conditions), gender, gender identity or expression, sexual orientation, marital status, uniform service member and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.