Senior Director, Planning

About the role

The Role We're looking for a Senior Director of Media Planning who will lead our planning practice, set strategic standards across the agency, and drive client outcomes through integrated, full-funnel thinking. You'll own the P&L for assigned accounts, mentor a team of planners and leaders, and champion a planning philosophy that moves the industry forward. You'll be our strategic voice in the room—with clients, with leadership, and across the agency. This is a leadership role where your strategic thinking shapes not just individual client success, but how our entire planning practice operates.

Responsibilities

• Develop and champion our integrated media planning philosophy (CULTURE → COMMUNITY → CONVERSION) across all client relationships and new business
• Set planning standards and best practices that define how we approach strategy, measurement, and client partnership
• Build proprietary frameworks and methodologies that differentiate our planning approach competitively
• Lead thought leadership: position the agency in industry conversations around effectiveness, media strategy, and consumer behavior
• Influence agency offerings: work with leadership to evolve our services, capabilities, and client value proposition
• Own P&L for assigned strategic accounts; drive revenue growth, profitability, and client satisfaction