Senior Director, Paid Media - Search & Display

About the role

We're looking for a Director of Search & Display to own paid acquisition across search, display, and video — from strategy through execution, expansion, and optimization. You'll drive annual gross margin growth for your channel while operating with full ownership: building scalable systems, shaping creative direction within our brand standards, and partnering cross-functionally to lift lead conversion and overall marketplace performance. This is a role for someone with an entrepreneurial mindset who wants to fight for their channel's results and build something repeatable.

Responsibilities

• Own and achieve annual gross and net revenue targets for your channel(s)
• Develop and execute channel expansion strategies to accelerate growth
• Manage and optimize multiple traffic networks to maximize profitability
• Communicate the resources and growth levers needed to hit performance goals
• Lead strategy across search, display, and video acquisition
• Develop the creative vision for the channel within company branding and quality standards
• Continuously test, iterate, and optimize campaign structure, targeting, and creative
• Drive consistent multi-vertical growth aligned with seasonality and long-term scaling goals
• Maintain best-practices documentation to build repeatable systems
• Partner closely with the Website CRO team to improve lead conversion rates
• Keep site vision aligned with traffic strategy
• Provide performance insights that inform the landing page testing roadmap
• Ensure campaigns and messaging stay compliant with regulatory and client requirements
• Proactively monitor network and regulatory changes to mitigate risk
• Keep documentation of best practices, learnings, and processes organized
• Coach, train, and develop the people on your team
• Set clear accountability standards and performance expectations
• Support your team's career growth and performance improvement
• Present progress toward goals clearly and concisely to leadership
• Report on margin performance, testing velocity, and growth initiatives
• Advocate for your channel and back your strategic decisions with data

Qualifications

• 7+ years in performance/direct-response media, with meaningful time spent in lead generation specifically (not just brand or ecommerce)
• A track record managing significant monthly media spend across search, display, and video
• Expert-level, hands-on experience running campaigns in Google Ads, Microsoft Ads
• Proven ability to manage multiple paid traffic networks simultaneously
• Deep fluency in lead gen economics — CPL, CPA, lead-to-sale conversion, and how traffic quality translates to downstream margin, not just platform-reported ROAS
• Takes an analytics driven approach and has fluency in data requirements to manage performance
• Preferably has operated in