Senior Director, Paid Media
for each heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information, no boilerplate. Remove cookie/navigation/legal etc. The posting includes intro paragraphs about company; we need to include that? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The intro about company is substantive? It's about the company, not the role. Should we include? The role description includes "About The Role". The intro about company may be considered background but not part of role. The instruction: "You reformat a job posting into clean, well-structured semantic HTML." Likely we should include the company overview as part of the posting? The sections we create: About the role, Responsibilities, Requirements, Pay. The company overview could be placed before About the role as a
. There's no heading for it, but we can include as a paragraph. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include company overview as a
before the sections.
We must not include boilerplate like EEO etc. There's none.
We need to extract the content:
Company overview: "Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services. Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth. Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family."
Then "About The Role" heading. Content after that: "The Senior Director, Paid Media leads Point Success Media — SmartBug Media™'s paid media division — as a strategic, growth-focused business line, reporting directly to SmartBug's CEO. This is a senior leadership role built around go-to-market strategy, service expansion, and profitable operations, not day-to-day platform execution. You'll own the division's growth strategy, steering the business through fast-moving market shifts with agile, long-term plans. You'll read where the industry is headed to shape, price, and commercialize next-generation service offerings, keep the team resourced and profitable, and develop the senior leaders who run daily operations. You'll be the executive point of contact for top-tier clients, while your leadership team owns day-to-day account management. This is a general management role: you set the strategic vision, own the unit economics, and drive the long-term trajectory of a business built to adapt and scale."
Then "What You'll Do" with bullet points (actually each line starts with a bold heading? The text includes headings: Go-to-market & service expansion, Business operations & profitability, Team & leadership development, Executive client relationships. Under each there are sentences. We need to turn these into a list? The instruction: Use
- for any list of duties/requirements/benefits. So we can treat each bullet as a list item. However the content includes sub-bullets? Actually each section has multiple sentences. We could make each section a list item containing the paragraph(s). Or we could break each sentence into separate list items? Better to keep each section as a list item with its content.
Thus
- Go-to-market & service expansion: ...
etc.
We need to preserve all substantive information; not invent or summarize away detail. So we must include all sentences.
Then "Required Qualifications" heading. The list is numbered 1.. etc. We'll turn each into - .
Then Pay Range: "The Pay Range For This Role Is 135,000 - 150,000 USD per year (Remote (United States))". We'll put in a
under Pay heading.
We must not include sections like Benefits, Schedule if not present.
We must not include filler like "commensurate with experience". Not present.
Now produce HTML fragment:
Start with maybe a
for company overview.
Then
About the role
then with the prose.
Then
Responsibilities
then - ... each section.
Then
Requirements
then - ... each qualification.
Then
Pay
then with pay range.
Make sure to not include extra whitespace? It's fine.
Let's extract the exact text.
Company overview: I'll copy exactly as given.
"Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services. Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth. Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family."
Now About the role paragraph: Let's copy.
"The Senior Director, Paid Media leads Point Success Media — SmartBug Media™'s paid media division — as a strategic, growth-focused business line, reporting directly to SmartBug's CEO. This is a senior leadership role built around go-to-market strategy, service expansion, and profitable operations, not day-to-day platform execution. You'll own the division's growth strategy, steering the business through fast-moving market shifts with agile, long-term plans. You'll read where the industry is headed to shape, price, and commercialize next-generation service offerings, keep the team resourced and profitable, and develop the senior leaders who run daily operations. You'll be the executive point of contact for top-tier clients, while your leadership team owns day-to-day account management. This is a general management role: you set the strategic vision, own the unit economics, and drive the long-term trajectory of a business built to adapt and scale."
Now Responsibilities sections:
We need to capture each heading and its content.
From the text:
"What You'll Do
Go-to-market & service expansion Own the go-to-market strategy for Point Success Media, steering the division through fast-moving market shifts to identify, develop, and launch new high-growth service offeringsDefine how new technical and media services are packaged, positioned, and priced to protect margins and support sustainable growthPartner with sales and marketing leadership to bring new offerings to market and drive adoption across the client baseTrack how the media landscape is evolving — platforms, buyer behavior, competitive dynamics — and translate that into strategic direction so the division stays ahead of the curveAct as a strategic voice for the division's trajectory, both with senior leadership internally and with prospects and partners externally Business operations & profitability Own the division's P&L: revenue growth, margin performance, and overall profitabilityDesign and refine staffing models, team structure, and capacity planning so the team is utilized profitably against demandChampion the use of AI to drive efficiency across the division — from delivery workflows to internal processes — keeping Point Success Media ahead on speed, quality, and costIdentify and implement operational improvements — workflows, tools, delivery models — that improve efficiency and scalabilityMonitor performance against business benchmarks and adjust strategy, structure, or resourcing as neededCollaborate with senior leadership on forecasting, budgeting, and long-term planning for the division Team & leadership development Lead, manage, and develop the division's senior leaders and managers, building their ability to run day-to-day delivery, client relationships, and team performanceBuild a strong culture, growth path, and leadership pipeline within the divisionCoach senior leaders on managing their own teams, rather than directly managing individual contributorsRecruit and develop senior-level talent to strengthen the division's leadership benchKeep the team's skills and ways of working — including use of AI tools — evolving alongside the media landscape Executive client relationships Serve as the senior executive point of contact for the division's top-tier, highest-value clients, focused on relationship, strategy, and account healthStep in for executive-level escalations, renewals, and expansion conversations on key accountsSupport sales on strategic, large opportunities where executive presence and business credibility matter mostDelegate day-to-day client management, reporting, and campaign oversight to the leadership team, freeing this role to focus on the top of the client portfolio and the health of the business overall"
We need to split into four sections.
Let's extract each:
1. Go-to-market & service expansion:
"Own the go-to-market strategy for Point Success Media, steering the division through fast-moving market shifts to identify, develop, and launch new high-growth service offeringsDefine how new technical and media services are packaged, positioned, and priced to protect margins and support sustainable growthPartner with sales and marketing leadership to bring new offerings to market and drive adoption across the client baseTrack how the media landscape is evolving — platforms, buyer behavior, competitive dynamics — and translate that into strategic direction so the division stays ahead of the curveAct as a strategic voice for the division's trajectory, both with senior leadership internally and with prospects and partners externally"
Note there are no spaces between sentences; we need to add spaces for readability but must preserve content. We can add spaces after each sentence. It's okay.
2. Business operations & profitability:
"Own the division's P&L: revenue growth, margin performance, and overall profitabilityDesign and refine staffing models, team structure, and capacity planning so the team is utilized profitably against demandChampion the use of AI to drive efficiency across the division — from delivery workflows to internal processes — keeping Point Success Media ahead on speed, quality, and costIdentify and implement operational improvements — workflows, tools, delivery models — that improve efficiency and scalabilityMonitor performance against business benchmarks and adjust strategy, structure, or resourcing as neededCollaborate with senior leadership on forecasting, budgeting, and long-term planning for the division"
3. Team & leadership development:
"Lead, manage, and develop the division's senior leaders and managers, building their ability to run day-to-day delivery, client relationships, and team performanceBuild a strong culture, growth path, and leadership pipeline within the divisionCoach senior leaders on managing their own teams, rather than directly managing individual contributorsRecruit and develop senior-level talent to strengthen the division's leadership benchKeep the team's skills and ways of working — including use of AI tools — evolving alongside the media landscape"
4. Executive client relationships:
"Serve as the senior executive point of contact for the division's top-tier, highest-value clients, focused on relationship, strategy, and account healthStep in for executive-level escalations, renewals, and expansion conversations on key accountsSupport sales on strategic, large opportunities where executive presence and business credibility matter mostDelegate day-to-day client management, reporting, and campaign oversight to the leadership
for prose. We need to preserve all substantive information, no boilerplate. Remove cookie/navigation/legal etc. The posting includes intro paragraphs about company; we need to include that? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The intro about company is substantive? It's about the company, not the role. Should we include? The role description includes "About The Role". The intro about company may be considered background but not part of role. The instruction: "You reformat a job posting into clean, well-structured semantic HTML." Likely we should include the company overview as part of the posting? The sections we create: About the role, Responsibilities, Requirements, Pay. The company overview could be placed before About the role as a
. There's no heading for it, but we can include as a paragraph. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include company overview as a
before the sections. We must not include boilerplate like EEO etc. There's none. We need to extract the content: Company overview: "Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services. Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth. Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family." Then "About The Role" heading. Content after that: "The Senior Director, Paid Media leads Point Success Media — SmartBug Media™'s paid media division — as a strategic, growth-focused business line, reporting directly to SmartBug's CEO. This is a senior leadership role built around go-to-market strategy, service expansion, and profitable operations, not day-to-day platform execution. You'll own the division's growth strategy, steering the business through fast-moving market shifts with agile, long-term plans. You'll read where the industry is headed to shape, price, and commercialize next-generation service offerings, keep the team resourced and profitable, and develop the senior leaders who run daily operations. You'll be the executive point of contact for top-tier clients, while your leadership team owns day-to-day account management. This is a general management role: you set the strategic vision, own the unit economics, and drive the long-term trajectory of a business built to adapt and scale." Then "What You'll Do" with bullet points (actually each line starts with a bold heading? The text includes headings: Go-to-market & service expansion, Business operations & profitability, Team & leadership development, Executive client relationships. Under each there are sentences. We need to turn these into a list? The instruction: Use
- for any list of duties/requirements/benefits. So we can treat each bullet as a list item. However the content includes sub-bullets? Actually each section has multiple sentences. We could make each section a list item containing the paragraph(s). Or we could break each sentence into separate list items? Better to keep each section as a list item with its content.
Thus
- Go-to-market & service expansion: ... etc. We need to preserve all substantive information; not invent or summarize away detail. So we must include all sentences. Then "Required Qualifications" heading. The list is numbered 1.. etc. We'll turn each into
- .
Then Pay Range: "The Pay Range For This Role Is 135,000 - 150,000 USD per year (Remote (United States))". We'll put in a
under Pay heading. We must not include sections like Benefits, Schedule if not present. We must not include filler like "commensurate with experience". Not present. Now produce HTML fragment: Start with maybe a
for company overview. Then
About the role
thenwith the prose. Then
Responsibilities
then- ... each section.
Then
Requirements
then- ... each qualification.
Then
Pay
thenwith pay range. Make sure to not include extra whitespace? It's fine. Let's extract the exact text. Company overview: I'll copy exactly as given. "Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services. Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth. Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family." Now About the role paragraph: Let's copy. "The Senior Director, Paid Media leads Point Success Media — SmartBug Media™'s paid media division — as a strategic, growth-focused business line, reporting directly to SmartBug's CEO. This is a senior leadership role built around go-to-market strategy, service expansion, and profitable operations, not day-to-day platform execution. You'll own the division's growth strategy, steering the business through fast-moving market shifts with agile, long-term plans. You'll read where the industry is headed to shape, price, and commercialize next-generation service offerings, keep the team resourced and profitable, and develop the senior leaders who run daily operations. You'll be the executive point of contact for top-tier clients, while your leadership team owns day-to-day account management. This is a general management role: you set the strategic vision, own the unit economics, and drive the long-term trajectory of a business built to adapt and scale." Now Responsibilities sections: We need to capture each heading and its content. From the text: "What You'll Do Go-to-market & service expansion Own the go-to-market strategy for Point Success Media, steering the division through fast-moving market shifts to identify, develop, and launch new high-growth service offeringsDefine how new technical and media services are packaged, positioned, and priced to protect margins and support sustainable growthPartner with sales and marketing leadership to bring new offerings to market and drive adoption across the client baseTrack how the media landscape is evolving — platforms, buyer behavior, competitive dynamics — and translate that into strategic direction so the division stays ahead of the curveAct as a strategic voice for the division's trajectory, both with senior leadership internally and with prospects and partners externally Business operations & profitability Own the division's P&L: revenue growth, margin performance, and overall profitabilityDesign and refine staffing models, team structure, and capacity planning so the team is utilized profitably against demandChampion the use of AI to drive efficiency across the division — from delivery workflows to internal processes — keeping Point Success Media ahead on speed, quality, and costIdentify and implement operational improvements — workflows, tools, delivery models — that improve efficiency and scalabilityMonitor performance against business benchmarks and adjust strategy, structure, or resourcing as neededCollaborate with senior leadership on forecasting, budgeting, and long-term planning for the division Team & leadership development Lead, manage, and develop the division's senior leaders and managers, building their ability to run day-to-day delivery, client relationships, and team performanceBuild a strong culture, growth path, and leadership pipeline within the divisionCoach senior leaders on managing their own teams, rather than directly managing individual contributorsRecruit and develop senior-level talent to strengthen the division's leadership benchKeep the team's skills and ways of working — including use of AI tools — evolving alongside the media landscape Executive client relationships Serve as the senior executive point of contact for the division's top-tier, highest-value clients, focused on relationship, strategy, and account healthStep in for executive-level escalations, renewals, and expansion conversations on key accountsSupport sales on strategic, large opportunities where executive presence and business credibility matter mostDelegate day-to-day client management, reporting, and campaign oversight to the leadership team, freeing this role to focus on the top of the client portfolio and the health of the business overall" We need to split into four sections. Let's extract each: 1. Go-to-market & service expansion: "Own the go-to-market strategy for Point Success Media, steering the division through fast-moving market shifts to identify, develop, and launch new high-growth service offeringsDefine how new technical and media services are packaged, positioned, and priced to protect margins and support sustainable growthPartner with sales and marketing leadership to bring new offerings to market and drive adoption across the client baseTrack how the media landscape is evolving — platforms, buyer behavior, competitive dynamics — and translate that into strategic direction so the division stays ahead of the curveAct as a strategic voice for the division's trajectory, both with senior leadership internally and with prospects and partners externally" Note there are no spaces between sentences; we need to add spaces for readability but must preserve content. We can add spaces after each sentence. It's okay. 2. Business operations & profitability: "Own the division's P&L: revenue growth, margin performance, and overall profitabilityDesign and refine staffing models, team structure, and capacity planning so the team is utilized profitably against demandChampion the use of AI to drive efficiency across the division — from delivery workflows to internal processes — keeping Point Success Media ahead on speed, quality, and costIdentify and implement operational improvements — workflows, tools, delivery models — that improve efficiency and scalabilityMonitor performance against business benchmarks and adjust strategy, structure, or resourcing as neededCollaborate with senior leadership on forecasting, budgeting, and long-term planning for the division" 3. Team & leadership development: "Lead, manage, and develop the division's senior leaders and managers, building their ability to run day-to-day delivery, client relationships, and team performanceBuild a strong culture, growth path, and leadership pipeline within the divisionCoach senior leaders on managing their own teams, rather than directly managing individual contributorsRecruit and develop senior-level talent to strengthen the division's leadership benchKeep the team's skills and ways of working — including use of AI tools — evolving alongside the media landscape" 4. Executive client relationships: "Serve as the senior executive point of contact for the division's top-tier, highest-value clients, focused on relationship, strategy, and account healthStep in for executive-level escalations, renewals, and expansion conversations on key accountsSupport sales on strategic, large opportunities where executive presence and business credibility matter mostDelegate day-to-day client management, reporting, and campaign oversight to the leadership
- ... each qualification.
Then
- ... each section.
Then