Senior Director, Paid Media

For our client, a leader in the Business Services space, we are seeking a Senior Director of Paid Media to drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. This role offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Own and develop the comprehensive paid media strategy across various channels, with a focus on Meta
• Set investment strategies and budget allocation for different media channels
• Align paid media strategy with the company’s overall growth objectives
• Ensure all paid media investments deliver positive ROI and manage performance accountability
• Hire, lead, and mentor a team of analysts focusing on channel-specific performance
• Translate campaign metrics into clear narratives connecting them to business outcomes
• Leverage AI to enhance creative production and optimize video content at scale

Qualifications

• Managed over $1M monthly in Meta ad spend, demonstrating hands-on experience
• Proven track record of running profitable, ROI-positive paid media in the lead generation sector
• Experience in a performance-focused environment with clear accountability for spend efficacy
• Deep understanding of paid social mechanics, including creative diagnosis and audience strategy
• Familiarity with multiple ad platforms like search, display, and native, beyond just Meta
• Proven ability to build and develop a paid media team effectively
• Enthusiasm for utilizing AI tools in creative production at scale
• Knowledge of how ad creative and landing page experience drive lead quality

Benefits

• Annual bonus program and participation in Restricted Stock Unit program
• Comprehensive employer-paid health, dental, and vision insurance for all dependents
• Fully funded long-term disability and life insurance
• 401(k) plan with employer matching contributions
• Open Paid Time Off policy, including a birthday day off and several holidays
• Reimbursement for professional development costs
• Expense reimbursement for cell phone, wellness, and internet, along with a Calm App subscription
• 100% parental leave for up to 22 weeks for primary caregivers and 12 weeks for secondary caregivers
• Pet adoption reimbursement of $300 and dog-friendly offices

Pay

$156,000 – $220,000 annually