Senior Director, Paid Media & Digital

About the role

Avoq is seeking a Senior Paid Media Director to lead and mentor a team of strategists in developing and executing digital marketing plans and emerging media initiatives for a variety of clients.

Responsibilities

• Build digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client's digital strategies, lead strategic ideation sessions, and partner with internal groups to create and deliver outcomes-focused solutions.
• Create and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends, and changes within the digital space, and incorporate this into best practices and recommendations into digital strategies for clients.
• Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.

Requirements

• Bachelor's degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
• 7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus
• 5+ years of previous management experience
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Proven ability to strategically plan digital initiatives that align with clients' strategic goals, KPIs and outcomes across a varying range of digital campaign budgets
• Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels - In platform knowledge and campaign execution experience required
• Experience in marketing automation, conversion rate optimization, and advanced audience targeting
• Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.

Qualifications

Must have a Bachelor's degree or higher in advertising, marketing, business, or similar area; graduate degree preferred. 7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus. 5+ years of previous management experience. Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills. Proven ability to strategically plan digital initiatives that align with clients' strategic goals, KPIs and outcomes across a varying range of digital campaign budgets. Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels - In platform knowledge and campaign execution experience required. Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.

Skills

Strategic thinker with vast knowledge of digital marketing and advocacy technology landscape. Strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy. Curious, ambitious, entrepreneurial, comprehensive, relentless and committed. Deep knowledge of campaign metrics and analytics to inform campaign strategies and the ability to relay that information in a simple and effective manner. Solid understanding of the dynamic interactive marketing industry (fundamental marketing principles, web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.). Confidence presenting digital expertise in a formal business pitch or client meeting. Digital evangelist who takes pride in meeting clients (and fellow colleagues) where they are at to accelerate them forward and empower them to deploy digital in their strategies. Organized project manager with the ability to quickly prioritize a dynamic and changing task list, and adept at managing vertically and horizontally to achieve organizational and campaign-level objectives.

Benefits

• 100% Company-paid Medical, Dental and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements (4 days in office)
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year
• Avōq also provides necessary assistance or modifications to the application process for prospective candidates.