Senior Director of University Marketing

About the role

The Senior Director of University Marketing will lead strategic marketing, communications, and storytelling efforts which support Cameron University’s mission and institutional priorities.

Responsibilities

• Renew and elevate the Cameron University brand by redefining and adopting an updated institutional identity
• Provide the education and training required to align messaging, branding, and storytelling across all campus units
• Create, publicize, and enforce brand standards and guidelines based on the updated institutional identity
• Develop and implement annual strategic marketing plans for the University in collaboration with senior and departmental leadership
• Contribute to long-term strategic planning and drive innovation and excellence
• Oversee all marketing channels and projects, including digital marketing, web, social media, internal and external communications, and print publications
• Execute internal and vendor-led marketing campaigns, including monitoring the campaign and project performance metrics, timelines, budgets, and deliverables
• Support content development for the University as well as departmental websites/webpages, publications, and social media
• Institute, maintain, and refine project management systems and tools
• Manage relationships with various internal and external stakeholders; determine marketing needs, projects, and programs to align with University and unit objectives and goals; and supervise processes such as the development of marketing timelines related to such initiatives
• Hire, train, evaluate, coach, assign work, set goals and objectives, determine staffing needs, and direct the work of the marketing team
• Develop training options and/or improvement plans for employees to ensure exemplary operations
• Aid in annual budget planning and administration as well as budget planning for marketing initiatives, including expenditures, revenue projections, and project and program costs
• Analyze data, conduct market research, and optimize marketing strategies based on industry trends and produce regular reports highlighting insights, risks, and optimization opportunities
• Serve on various University committees
• Remain abreast of current issues in higher education by participating in professional organizations and professional development opportunities
• Other duties as assigned

Requirements

• Bachelor's degree in marketing, communications, publications, advertising, English, or a related field
• Minimum of 5 years' experience in marketing and communications
• Superb writing and editing skills, particularly the ability to write with clarity, accuracy, and brevity
• Ability to adapt writing style to various mediums, including marketing materials, the web, and social media and to work effectively with numerous constituencies, including current students, faculty and staff, alumni, the media, and the general public
• Keen eye for detail as well as careful attention to messaging and quality of writing
• Web production skills with proficiency in professional graphic software applications and excellent understanding of electronic media capabilities, including the creation and editing of video content for digital use
• Experience with various scripting languages and the ability to create web media elements
• Knowledge of best practices for use of all social media channels including Facebook, X, Instagram, Snap Chat, LinkedIn, and YouTube
• Experience with databases and the ability to collect, analyze, and compile reports based on data
• Ability to strategically and creatively manage a wide range of projects and to work quickly and effectively on deadline projects
• An understanding of the University community as a unique setting and knowledge of and sensitivity to current student concerns and interests

Qualifications

• Master’s degree in marketing, communications, public relations, advertising, English, or a related field
• Experience in marketing and communications at an institution of higher education

Skills

• Strong communication and interpersonal skills
• Excellent organizational and project management skills
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud
• Experience with social media platforms and analytics tools
• Strong analytical and problem-solving skills

Benefits

Not specified

Pay

Not specified

Schedule

Not specified