Senior Director of Product Management, Performance advertising
About the role
We are hiring a Senior Director of Product Management to build and scale 0→1 performance AdTech products focused on e-commerce conversions. This role owns the strategy and execution of lower-funnel advertising products that directly drive purchases, revenue, ROAS, and customer acquisition for e-commerce advertisers.
Responsibilities
Own the end-to-end creation of performance AdTech products, from concept and MVP through scale and monetization.
Define the product vision and roadmap for e-commerce conversion use cases such as purchases, add-to-cart, checkout, subscriptions, and leads.
Operate comfortably in ambiguity—turning advertiser pain points into clear product bets backed by experimentation and performance data.
Make tradeoffs between speed, performance, scalability, and long-term platform health.
Build products optimized for e-commerce KPIs including CPA, ROAS, AOV, conversion rate, and incremental revenue.
Partner closely with Engineering and Data Science to deliver ML-driven bidding, optimization, pacing, and experimentation systems.
Drive product decisions around attribution, measurement, incrementality, and signal quality.
Ensure products perform under privacy constraints, signal loss, and evolving identity and measurement frameworks.
Lead cross-functional teams to deliver high-performance, production-grade ad systems.
Define success metrics, guardrails, and monitoring to ensure consistent performance at scale.
Launch and scale beta programs with clear learning agendas and advertiser impact metrics.
Partner with Sales, Marketing, and Customer Success on product positioning, pricing models, and packaging for performance offerings.
Translate complex AdTech systems into clear, compelling narratives for advertisers and internal stakeholders.
Represent the product in customer meetings, QBRs, executive reviews, and leadership forums.
Create and deliver high-quality executive presentations that clearly communicate product vision, performance results, and strategic tradeoffs.
Build, lead, and mentor a team of senior product managers focused on performance and e-commerce outcomes.
Influence senior leadership through data-backed storytelling, crisp communication, and strong product judgment.
Foster a culture of accountability, experimentation, and advertiser obsession.
Qualifications
12+ years of experience in product management, with deep experience in performance AdTech and e-commerce advertising.
Proven track record building 0→1 lower-funnel products that drive purchases, revenue, and ROAS.
Strong understanding of performance advertising systems: bidding, optimization, attribution, measurement, and experimentation.
Hands-on experience with e-commerce conversion signals, event taxonomies, and funnel optimization.
Exceptional presentation and communication skills, with experience influencing executives and enterprise customers.
Experience partnering closely with Engineering and Data Science on ML-driven ad systems.
Preferred
Experience with large-scale ad platforms, DSPs, or commerce media networks.
Familiarity with web conversion technologies (pixels, server-side APIs, clean rooms, privacy frameworks).
Experience launching and scaling products globally.
Benefits
Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.