Senior Director of Performance Marketing, Worldwide

Overview

Ripping gives businesses one place to manage HR, IT, and Finance. It consolidates various workforce systems like payroll, expenses, benefits, and computers.

Responsibilities

• Manage worldwide demand generation across all Rippling products using a mix of paid and organic efforts.
• Optimize budgets to hit or exceed targets and continuously refine channel and campaign allocations.
• Build an experimentation engine to fuel scale and efficiency gains; optimize via test and learn.
• Establish processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
• Build, mentor, and manage a high-caliber team of paid marketers who consistently meet or exceed targets. Manage vendors to achieve goals.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders to share learnings, brainstorm, and report on results.
• Create a measurement ecosystem to track leading indicators and KPIs throughout the funnel through revenue retention.
• Pick up IC initiatives to maximize team impact. Embrace the opportunity to roll up your sleeves and execute directly.

Requirements

• 8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you have a proven track record in building agentic workflows for performance marketing.
• 5+ years managing a team of > 6 marketers.
• End-to-end ownership. Execute flawlessly and take projects across the finish line. Own mistakes and learn from them.
• Natural communicator. Clearly articulate thoughts and adapt communication style to different audiences.
• Cross-functional collaboration. Deliver outsized results by partnering with others across departments.
• Strong analytical skills. Uncover insights to inform your team’s initiative roadmap.
• Deep marketing channel expertise spanning paid social platforms, Google SEM, Bing Search, ChatGPT ads, Display, YouTube, affiliate marketing, and landing page optimization.
• Able to think outside the box. Identify incremental value for Rippling beyond traditional marketing channels.

Qualifications

• 8-12 years of experience, with at least 6 in performance marketing.
• 5+ years managing a team of > 6 marketers.
• Strong analytical skills.
• Deep marketing channel expertise.
• Agility and speed. Constantly try new ideas, pivot when necessary, and scale successful strategies quickly.
• Ability to think outside the platforms. Identify ways to capture incremental value for Rippling beyond traditional marketing channels.

Benefits

Rippling offers a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

Schedule

This role is Hybrid (New York, NY, US) and Hybrid (San Francisco, CA, US).