Senior Director of Performance Marketing

About the role

The Sr. Director of Performance Marketing at Facet is responsible for building and scaling world-class growth engines. This role focuses on paid media strategy, platform expertise, experimental architecture, agency governance, affiliate channel ownership, paid channel diversification, geographic expansion, and cross-functional collaboration.

Responsibilities

• Paid media strategy and roadmap
• Own the annual and quarterly strategic roadmap across all paid channels
• Define how we allocate, where we test, and how we scale to hit aggressive growth targets
• Platform expertise and intelligence
• Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix
• Translate that intelligence into real-time strategic adjustments that keep us ahead of platform changes rather than reacting to them
• Experimental architecture
• Design a rigorous, disciplined test-and-learn framework that generates real signal
• Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline
• Agency governance
• Own the strategic direction of our media agency relationship
• Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable
• Affiliate channel ownership
• Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale
• Build the affiliate channel into a meaningful, diversified growth driver
• Paid channel diversification
• Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments — with platform-native strategies built specifically for each, not repurposed assets from existing channels
• Geographic expansion
• Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs in line with our growth strategy
• CPO architecture
• Own the roadmap to our aggregate cost-per-opportunity targets
• Understand every lever — media mix, funnel efficiency, creative performance, audience strategy — and drive the plan to get there at scale
• Cross-functional collaboration
• Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline
• Bring a clear, data-driven point of view to every cross-functional conversation

Requirements

• 7+ years in paid media, with 3+ years in a strategic ownership or leadership role
• Deep expertise in Meta Ads at significant scale
• Strong Google Ads experience across search, non-brand, and performance channels
• Experience with TikTok Ads and emerging social platforms
• Experience managing and scaling affiliate partnerships programs
• Demonstrated ability to manage and direct agency relationships
• Strong analytical skills — you're as comfortable in the data as you are in the strategy
• Experience in fintech, financial services, or a regulated consumer category a plus

Qualifications

• Breadth of knowledge across the marketing domain, including SEO, content strategy, and lifecycle marketing
• Experience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelines
• Advanced data fluency, with experience building automated reporting functions and conducting deep-dive risk/reward analyses
• Experience building or leading high-performing internal marketing teams

Skills

• Strategic thinking and execution
• Agile problem-solving and adaptability
• Excellent communication and collaboration skills
• Data-driven decision-making
• Ability to manage multiple priorities and deadlines

Benefits

• Competitive Compensation: $170,000 - $225,000 base salary + bonus
• Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company"
• Flexibility: Remote-first culture—work from anywhere in the U.S.
• Time Off: Flexible Paid Time Off (PTO)
• Comprehensive Benefits: Medical, dental, vision, 401(k) match, paid parental leave, and wellness/education reimbursements