Senior Director of Performance Marketing, Worldwide

Overview

Ripping gives businesses one place to manage HR, IT, and Finance. It brings together all of the workforce systems that are typically scattered across a company.

Responsibilities

• Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• Build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Establish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of each product line) to share learnings, brainstorm, and report out on results.
• Think outside the platforms. How are your domains actually capturing incremental value for Rippling.

Requirements

• 8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you spike in building agentic workflows for performance marketing.
• 5+ years managing a team of > 6 marketers
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Deep marketing channel expertise spanning paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines

Qualifications

• Develop the worldwide, multi-channel strategy for capturing demand across all of Rippling's products. This will comprise a mix of paid and organic efforts and it’s up to you to balance the mix to drive maximum output.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals.
• Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel through revenue retention.

Skills

• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Deep marketing channel expertise spanning paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines

Benefits

• Although this is a leadership role, like every leader at Rippling (including Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

Pay

The pay range for this role is: 297,000 - 330,000 USD per year (US)

Schedule

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

Company Culture

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

About the Company

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.