Senior Director of Paid Media

Accountabilities

• Serve as the strategic authority for paid media best practices across search, social, display, and emerging advertising platforms.
• Develop and execute comprehensive multi-channel media strategies aligned with client objectives, KPIs, market trends, and business growth goals.
• Identify and test new channels, technologies, and approaches to improve campaign performance and create additional client value.
• Provide strategic leadership during new business opportunities, contributing expertise, innovative ideas, and performance marketing insights.
• Lead performance discussions with key clients, present strategic recommendations, and identify growth opportunities.
• Oversee campaign quality and effectiveness while delegating tactical execution to team members and maintaining visibility into account performance.
• Lead and mentor Associate Directors and broader media teams through coaching, performance development, and professional growth initiatives.
• Establish departmental priorities, processes, and quality standards to improve efficiency and consistency across media operations.
• Drive hiring, team development, and resource planning decisions to ensure the right talent is positioned for success.
• Create and implement training programs that keep teams current with evolving media platforms, strategies, and industry best practices.
• Partner with analytics, creative, and planning teams to optimize campaign delivery and improve overall marketing impact.
• Manage department financial performance, including budgets, forecasting, utilization, and resource allocation.

Requirements

• Previous experience in a Director-level or equivalent leadership role within an established digital marketing agency.
• 8+ years of experience in performance media, with demonstrated success developing and executing multi-channel strategies.
• Strong expertise across paid search and paid social platforms, including Google, Meta, TikTok, LinkedIn, and other digital advertising channels.
• Proven ability to innovate, evolve media practices, and improve performance within a rapidly changing marketing landscape.
• Strong people leadership skills with experience managing teams, mentoring direct reports, and influencing cross-functional stakeholders.
• Deep understanding of customer journeys and experience measuring performance across different funnel stages.
• Excellent communication, presentation, and stakeholder management skills, including the ability to influence executives and senior clients.
• Ability to independently define strategic direction, make decisions, and drive initiatives with minimal oversight.
• Experience managing department financials, including P&L ownership, forecasting, utilization planning, and resource allocation.
• Strong analytical mindset with the ability to translate performance data into actionable recommendations.

Benefits

• Unlimited paid time off.
• Comprehensive health, dental, and vision insurance plans.
• Fully remote work environment with flexibility across the United States.
• Monthly team events and an inclusive, collaborative company culture.
• Peloton digital membership.
• 12 weeks of paid parental leave.
• Summer Fridays.
• 401(k) retirement plan with employer matching.
• Opportunities for professional development, learning, and career advancement.