Senior Director of Marketing, China
About the role
The Senior Director of Marketing, China, plays a pivotal role in shaping Arm's presence in the rapidly evolving China technology landscape. Reporting directly to the Chief Marketing Officer, this position focuses on driving growth through strategic marketing initiatives, building strong relationships with key influencers, and collaborating with various internal teams.
Responsibilities
Lead Arm’s China regional marketing strategy, aligning narrative, positioning, and execution to the unique dynamics of the China technology ecosystem.
Build and develop positive relationships with China’s most influential KOLs and ecosystem voices, ensuring Arm is consistently represented with credibility and clarity.
Partner closely with global leadership, sales, ecosystem, and product teams to drive aligned and coordinated growth initiatives in the region.
Strengthen and localize integrated campaigns that promote Arm-based solutions across Cloud, Physical, and Edge AI markets.
Translate global messaging into regionally resonant storytelling tailored to China’s audience, platforms, and influencers.
Drive thought leadership and visibility for Arm at key China industry events, developer forums, and partner engagements.
Maintain a deep pulse on market trends, competitor activity, partner needs, and emerging opportunities that can shape Arm’s strategy and investments.
Act as the connective tissue between global and China teams, ensuring alignment on priorities, visibility for regional work, and consistency across messaging and execution.
Foster a culture of teamwork, speed, and continuous improvement that reflects the pace of China’s tech ecosystem.
Requirements
Fluency in Chinese (Mandarin) with strong English communication skills.
Location flexibility; if based in the US, ability and willingness to travel to China frequently.
Strong understanding of the China technology ecosystem.
Tried and tested experience in marketing, ecosystem engagement, or product marketing within China’s tech industry.
Familiarity with KOL-driven influence models and a track record of activating KOLs to drive business results.
Strong network and relationship-building capability with China industry partners, media, and influencers.
Technical proficiency at a functional level - be able to understand Arm technology and articulate value propositions across markets.
Ability to operate in a matrixed global organization and collaborate effectively across cultures, time zones, and priorities.
Strategic problem solver who understands how to connect market opportunity to operational execution.
Comfort working in a fast-paced environment where priorities evolve quickly and execution speed matters.
Qualifications
Established relationships with major China OEMs, ISVs, KOLs, or developer communities.
Experience activating large-scale campaigns on platforms such as WeChat, Weibo, Douyin, Bilibili, Zhihu, and emerging AI-driven channels.
Familiarity with how AI is changing the developer ecosystem and accelerating demand for purpose-built compute.
Experience working with global teams and crafting localized narratives from global strategy.
Skills
Strategic thinking and execution.
Excellent communication and relationship-building skills.
Market research and analysis.
Collaboration and cross-functional teamwork.
Adaptability and responsiveness to change.
Benefits
Arm offers competitive compensation packages, including a salary range of $289,000-$391,000 per year, along with a comprehensive benefits package that includes health insurance, retirement plans, and paid time off.
Pay
$289,000 - $391,000 per year
Schedule
Hybrid working is offered, allowing employees to combine remote work with occasional in-office meetings.