Senior Director of Marketing & Audience Development

Key Responsibilities

• Campaign Strategy & Marketing Leadership
• Drive the evolution of subscription and membership strategies
• Leverage CRM data and audience insights to inform segmentation, targeting, and offer development
• Partner with analytics team members to build reporting frameworks and track KPIs
• Translate performance data into actionable insights and strategic recommendations
• Oversee post-campaign analysis and continuous improvement processes
• Collaborate with senior leadership to set and manage revenue goals and marketing budgets

Qualifications

• Bachelor’s degree required
• Minimum of 7–10 years of progressive marketing experience, including campaign strategy, audience development, and team leadership
• Preferred: Experience in the arts, entertainment, or nonprofit sector; experience with subscription or membership-based business models; familiarity with Tessitura or a comparable CRM/ticketing platform; advanced degree in Marketing, Arts Management, Business, or a related field

Skills & Capabilities

• Proven success in developing multi-channel campaigns that drive revenue and audience growth
• Strong analytical skills with the ability to translate data into strategy and decisions
• Exceptional communication and presentation skills
• Effective team leadership and talent development experience
• Strong project management and organizational skills
• Able to manage budgets, forecasts, and performance metrics
• Collaborative leadership style and ability to build relationships across teams and partners
• Passion for the arts and a commitment to audience engagement and community impact

Work Environment

• Some evening and weekend work is expected to support performances, events, and community engagement efforts.
• Hybrid work environment.

Values in Action

• Integrity: Lead with accountability, transparency, and sound judgment. Ensure marketing strategies, budgets, and performance reporting are accurate, responsible, and aligned with organizational goals, building trust across teams and stakeholders.
• Creativity: Champion innovation in reaching and engaging audiences and solving complex business problems. Inspire your team to think boldly, embrace new ideas, and develop compelling campaigns that reflect the DSO's energy and relevance.
• Connection: Cultivate meaningful relationships, including audiences, community partners, and colleagues across the institution. Help DSO deepen its connection to the Dallas community by expanding access, engaging diverse audiences, and fostering a shared sense of belonging.

Benefits

• Competitive benefits package
• Free onsite parking
• Access to complimentary concert tickets when available

Equal Employment Opportunity

The Dallas Symphony Association is an equal opportunity employer and is committed to creating a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.