Senior Director of Marketing Agency

About the role

We are seeking a strategic and inspirational leader to serve as our Senior Director of Tribute’s Marketing Services business. Marketing Services is a multi-million dollar business line and this person will serve as the owner, in charge of managing and growing the offering; this entails leading the vision, performance, and evolution of the team and offering to the customer base.

Key responsibilities

• Team Leadership & Departmental Vision
  • Lead, mentor, and manage functional teams, ensuring they meet performance goals and evolve alongside the needs of our clients.
  • Balance the delegation of client relationship and project duties to your broader team, with the need to directly involve yourself in day-to-day activities as required/on strategic initiatives.
  • Oversee your team members so that projects are executed with excellence: on time, on budget, and on strategy for the client.
• Strategic Client Consulting
  • Serve as a strategic partner to major clients, helping them define marketing transformation strategies, navigate complexity in their business and unlock market share gains.
  • Translate evolving client needs into actionable strategy roadmaps that leverage the full spectrum of digital channels and solutions.
  • Serve as a trusted advisor to funeral home owners and operators, offering strategic guidance on marketing investments and long-term growth planning.
• AI, Data & Innovation Integration
  • Embed AI and data-driven thinking into how digital strategy is developed, communicated, and executed.
  • Stay ahead of marketing and martech trends, applying emerging tools like generative AI and automation to create smarter, faster, more personalized strategies.
  • Partner with internal teams to evolve and promote AI-enhanced solutions and capabilities for both client-facing engagements and internal operations.
• Operational & Performance Oversight
  • Revenue and Profit Management: deliver against the business goals for revenue and margin through the current offerings, as well as creating new offerings for clients.
  • Monitor and report on departmental KPIs, including resource utilization, team allocation, profitability, and skill development.
  • Build scalable workflows and processes to improve the efficiency, quality, and repeatability of outputs.
  • Continuously improve operational practices that allow digital teams to meet performance expectations while remaining agile and cost-effective.
• Business Development & Growth
  • Contribute to Marketing Services growth goals by participating in the pitch and proposal process as a senior leader.
  • Partner with account and sales teams to identify, shape, and close new opportunities through strong value articulation and consultative salesmanship.
  • Bring a visionary perspective to positioning to develop and refine our digital value proposition and go-to-market approach.
  • Build strategies to maintain competitiveness by forecasting digital trends, monitoring competitor activity, and evolving our strategic offering accordingly.

Qualifications and experience

• 7–12+ years of B2B marketing experience, with experience in B2B SaaS, vertical SaaS, or multi-product platforms (eCommerce and marketing services a plus).
• 10+ years of experience in: managed services, marketing agency, digital marketing strategy and team leadership.
• Strong operator, understand systems, margins, and how to scale a service business
• Deep understanding of digital marketing (paid ads, SEO, content, social, funnels)
• Creative and strategic, can set vision and get in the weeds when needed
• Business-minded, you think in terms of revenue, cost, and ROI, not just campaigns
• Confident leader who can recruit, develop, and inspire a team

What we offer you

• Competitive salary
• Great benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays. . .)
• An outstanding collaborative work environment
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
• Compensation Range: $160,000 - $180,000
• We are not sponsoring visas at this time.