Senior Director of Influencer & Affiliate Marketing

Key Responsibilities

• Strategy & Leadership
• Develop and lead an integrated influencer and affiliate marketing strategy that drives customer acquisition, retention, and brand advocacy.
• Create and manage annual channel budgets, KPIs, and performance goals aligned with broader marketing and revenue objectives.
• Partner cross-functionally with Brand, Paid Media, eCommerce, and Product teams to ensure cohesive messaging and full-funnel campaign integration.
• Lead, mentor, and grow a high-performing team of influencer and affiliate marketing specialists.
• Influencer Marketing
• Build and scale multi-tiered influencer programs (macro, micro, and nano creators) across key social platforms like Instagram, TikTok, YouTube, and emerging channels.
• Oversee campaign strategy, creative briefs, outreach, contracts, and content deliverables.
• Develop long-term ambassador relationships that deepen brand loyalty and drive sustained performance.
• Implement influencer performance tracking, reporting, and ROI analysis to optimize spend and effectiveness.
• Affiliate Marketing
• Own the affiliate channel end-to-end: network management, partner recruitment, contract negotiation, and campaign activation.
• Identify and cultivate relationships with top-performing publishers, creators, and strategic brand partners.
• Optimize commissions, promotions, and content to maximize conversions and revenue growth.
• Leverage analytics and attribution tools (Impact, Partnerize, ShareASale, Refersion, etc.) to evaluate partner performance and scale efficiently.
• Data, Insights & Optimization
• Develop reporting frameworks to measure influencer and affiliate ROI, LTV impact, and cost-per-acquisition metrics.
• Use data to inform campaign strategy, audience targeting, and content direction.
• Continuously test new formats, partners, and incentive structures to stay ahead of industry trends.

Requirements

• 8+ years of experience in performance and/or brand marketing with at least 4+ years leading influencer and affiliate programs, ideally in the CPG, DTC, or health and wellness space.
• Proven success building scalable, data-driven influencer and affiliate programs that deliver measurable business results.
• Deep understanding of influencer marketing platforms (Grin, Aspire, CreatorIQ, Mavrck, etc.) and affiliate tracking systems.
• Experience negotiating complex partnerships and managing budgets.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Strong analytical mindset with the ability to translate insights into actionable strategy.
• A genuine passion for health, wellness, and empowering people to live better lives.