Director of Influencer Marketing
About the role
The Director of Influencer Marketing will lead and scale Bubble's influencer marketing efforts, collaborating with cross-functional partners to integrate influencer campaigns into key business moments.
Responsibilities
- Build and own Bubble’s global influencer strategy across TikTok, YouTube, Instagram, and emerging platforms, ensuring consistent innovation.
- Identify and activate influencers who shape conversations, making Bubble a brand that resonates with its community.
- Develop tiered influencer programs that balance authenticity, scale, and ROI, managing and growing long-term relationships with top creators and their teams.
- Partner with marketing, social, and PR to build integrated influencer moments around launches, campaigns, and brand activations, ensuring alignment with business outcomes.
- Oversee influencer budgets, contracts, and reporting, implementing best practices, learning, and systems that elevate Bubble's creator partnerships.
- Mentor and grow a small but mighty team, developing the next generation of influencer talent within Bubble.
Requirements
Experienced: 7+ years working in influencer marketing, with at least 2 years in a leadership role at a fast-growing consumer brand. Must have a deep network of creators, agents, and managers, and a strong track record of building successful influencer partnerships.
Qualifications
Strategic & Creative: Ability to design campaigns that are culturally relevant and impactful, with a focus on both the big picture and the fine details.
Skills
- Strong analytical and results-driven mindset, able to measure influencer impact beyond vanity metrics and tie programs to business growth.
- Ability to thrive in fast-moving, entrepreneurial environments, creating systems and structure without sacrificing agility.
- Culture-obsessed, with a deep understanding of TikTok, creators, and internet culture.
Benefits
Bubble offers a competitive salary range of $110k-$150k, along with comprehensive benefits including health insurance, retirement plans, and flexible work arrangements.
Pay
$110k-$150k
Schedule
Hybrid, 4x week in-office