Senior Director of Growth Marketing

About the role

We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our marketing team to drive direct-to-consumer (DTC) and marketplace growth efforts. This leader will own performance marketing, lifecycle and retention strategies, marketplace acquisition and seller/buyer growth programs, and a high-performing team focused on driving sustainable revenue, unit economics, and long-term customer value.

Responsibilities

• Define and own the growth strategy for DTC and marketplace channels, aligning acquisition, retention, and monetization goals with company OKRs.
• Lead performance marketing across paid social, search, programmatic, CTV, and affiliate channels; set budget allocation and optimize toward CAC, ROAS, and LTV metrics.
• Design and run a rigorous experimentation program (A/B and multi-variant tests) across creative, acquisition funnels, pricing, and onboarding flows to improve conversion and lifetime value.
• Build and scale end-to-end lifecycle marketing programs (onboarding, retention, winback, reactivation) leveraging email, SMS, push, and in-app communications.
• Partner with Marketplace Ops and Product to grow both supply and demand—improving activation, utilization, and marketplace balance while protecting unit economics.
• Establish and measure core growth KPIs, build dashboards and reporting cadence, and present insights and recommendations to executive leadership.
• Recruit, mentor, and develop a cross-functional growth team including performance marketers, lifecycle specialists, data analysts, and creative partners.
• Manage agency and vendor relationships to amplify capabilities while ensuring performance accountability and cost efficiency.
• Drive cross-functional alignment with Product, Engineering, Finance, and Operations to prioritize growth projects and ensure smooth execution.
• Ensure compliance with privacy and ad platform policies, and implement best practices for tracking, attribution, and data governance.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.
• 10+ years of growth, performance, or digital marketing experience, with at least 4 years in a senior leadership role scaling DTC and/or marketplace businesses.
• Proven mastery of paid acquisition channels (Meta, Google, programmatic, CTV, affiliates) and hands-on experience managing 7-figure+ media budgets.
• Strong analytics skills with experience using BI tools and experimentation platforms; proficient in SQL and comfortable working with data teams to attribute impact and model LTV/CAC.
• Demonstrated success growing two-sided marketplaces or platform businesses—knowledge of marketplace dynamics, unit economics, and supply growth levers required.
• Track record building and scaling cross-functional teams, mentoring managers, and hiring top-tier talent.
• Excellent communication skills with experience presenting growth plans and results to executive leadership and board-level stakeholders.
• Data-driven, test-first mindset with strong judgment for prioritization and trade-offs.
• Experience with modern martech stacks (CDPs, experimentation platforms, attribution tools, ESPs) and a focus on measurement integrity and privacy compliance.

Qualifications

• Strategic Operator who balances long-term growth initiatives with short-term performance improvements to drive sustainable unit economics.
• Data-First Leader who uses measurement and experimentation to reduce uncertainty and accelerate learning.
• Team Builder who develops talent, sets clear expectations, and fosters a collaborative, high-performance culture.
• Cross-Functional Partner who can translate marketing needs into product and engineering priorities and drive alignment across the business.

Skills

• Strategic Planning
• Marketing Strategy
• Performance Marketing
• Marketplace Dynamics
• Data Analysis
• Team Management
• Product Development
• Financial Management
• Customer Retention
• Market Research
• Vendor Management
• Compliance and Privacy

Benefits

• Competitive Compensation – Top-tier salary and performance-based incentives aligned with market and experience.
• Health & Wellness Coverage – Full Medical, Dental, Vision, and Life Insurance.
• Flexible Spending & Savings – Access to personalized FSA or HSA accounts.
• Generous Paid Time Off – Vacation structures built to keep you rested and operating at your peak.
• 401(k) with 5% Company Match – A matching commitment to help you save for the future.
• The "LoadUp Extras" – Monthly Lifestyle Stipends, Employee Recognition programs, and Referral Bonuses.

Pay

Competitive compensation package aligned with market and experience.

Schedule

Full-time position based in Alpharetta, GA.