Senior Director of Growth

About the role

Lead your own team. You'll manage a media buyer, copywriter, and project manager.

Responsibilities

• Own the full marketing strategy for the portfolio company, from offer positioning to ad creative angles to funnel optimization
• Direct and manage a media buyer, copywriter, and project manager daily
• Review and approve ad creatives, copy, campaign structures, and project timelines
• Proactively identify growth opportunities and bottlenecks before being asked
• Report to company leadership with clear metrics and strategic recommendations
• Think like a business owner, not an employee

Requirements

• 5+ years of Facebook/Instagram paid advertising experience. You must be able to run an ad account yourself, not just oversee one
• Proven experience managing or directing a marketing team
• Deep understanding of direct response marketing, copywriting principles, and funnel strategy
• Experience with coaches, consultants, or high-ticket offers
• Mandatory experience with ad budgets ranging from $100/day to $5,000+/day
• Strong communicator. Comfortable on Zoom, Loom, and Slack daily
• Assertive, accountable, and data-driven. You make decisions and own outcomes
• Excellent eye for creative, copy, and what converts
• Ability to take constructive feedback and iterate fast

Desirables

• Experience as an online business owner or solopreneur
• Funnel building experience (ClickFunnels, GoHighLevel, etc.)
• Experience with high-ticket coaching or consulting programs
• Familiarity with ManyChat or Messenger automations