Senior Director of Demand Generation

About the role

JobNimbus helps roofing contractors run their businesses. Inbound is the largest source of new business. This role owns the full inbound journey — from first ad impression to signed contract — turning inbound into a predictable revenue engine that the business, Sales, and the board can plan around. Success is measured in demos held and closed‑won revenue, not lead counts.

Key focus areas: capture every lead, route to the right rep within an agreed speed‑to‑lead SLA, diversify paid/organic/AI search/referral/partner/event channels, build a pipeline program for mid‑market and enterprise accounts with BD and Sales, and create a repeatable playbook for regional market launches (starting with Phoenix).

Responsibilities

• Own inbound from lead to closed‑won: diagnose the funnel by source and stage, present a plan of attack in the first few weeks, and take accountability for demos held, conversion, and new ARR alongside Sales.
• Fix the foundation: ensure every form, ad platform, and lead source lands in HubSpot as a lead, routed to the right rep within SLA; partner with RevOps so every demo has a source and leadership sees one trusted inbound number.
• Diversify and improve paid performance: launch and scale Meta as the next paid engine, grow organic, AI search, referral, partner, and event channels; direct agencies so paid search optimizes to demos held and closed‑won, not cheap form fills.
• Build new growth engines: partner with BD and Sales on target‑account advertising, ABM, and field/partner events for enterprise pipeline; lead marketing for regional market launches, starting with Phoenix.
• Lead the team: develop marketers and agency partners; brief Creative, Content, Events, and Product Marketing so their work is measured against pipeline.

Requirements

• 8+ years in B2B demand generation or growth marketing, including 3+ years leading teams and agencies.
• SaaS with high‑velocity SMB inbound strongly preferred.
• Has owned a pipeline or revenue number alongside a sales team.
• Has diagnosed and reversed a declining inbound funnel, with before‑and‑after results through closed‑won.
• Has moved real budget and lead volume into a new paid channel (ideally Meta) and can show results.
• Hands‑on depth in Google Ads and Meta: value‑based bidding, offline conversions, Conversions API, Performance Max, and invalid‑traffic controls.
• Fluent in HubSpot or equivalent marketing automation platform and CRM: lifecycle stages, lead scoring, routing, and attribution.
• Has built organic or content channels that produced pipeline, not just traffic.
• Data‑first: every number presented traces back to a real report.

Qualifications

• Customer Obsession: Every campaign starts with the contractor — understand how roofers buy software, what they search for after a long day, what makes them book a demo and sign.
• Extreme Ownership: Own the number (demos held, conversion, new ARR), not just MQLs; first to notice and fix leaks, form disconnects, or channel stalls; communicate proactively to leadership.
• Self Awareness: Distinguish story from result; won’t call MQL growth a win when deals are falling; seek feedback from Sales, team, and agencies; own misses and change course quickly when data demands.
• Proactive Learning: Stay ahead of paid platforms, AI search, and buyer behavior changes; test, measure, iterate fast; treat JobNimbus product knowledge as a competitive edge.
• Team Commitment: Align Sales, RevOps, Creative, Content, and Events toward shared definitions and pipeline goals; develop team members, hold agencies to a high bar, celebrate wins together.

Hiring manager: Matt Nelson — specialist in hiring amazing people, lover of music, Connect Four, ping pong, tennis, pickleball, photography, celebrating birthdays, the Red Sox, and recruiting.