Senior Director of Consumer Insights (Growth)

Key Responsibilities

• Develop and execute a multi-year strategic insights agenda that identifies emerging consumer, market, competitive, and healthcare industry trends to inform enterprise priorities, service-line investments, and long-term planning.
• Partner with senior leaders across Strategy, Marketing, Communications, Operations, and Clinical Growth functions to address critical business questions. Influence decision-making by delivering clear, evidence-based perspectives on consumer acquisition drivers and changing healthcare behaviors.
• Create a holistic view of the market by integrating primary research, behavioral data, and external market intelligence. Lead the implementation of advanced segmentation, market opportunity maps, and needs-based frameworks to deepen organizational understanding of how consumers choose healthcare provider networks.
• Ensure research drives measurable business outcomes by explicitly connecting findings to strategic planning, brand health, marketing effectiveness, and service innovation. Facilitate executive workshops to embed market insights into the commercial growth funnel.
• Lead, coach, and develop a high-performing team of research professionals. Advance modern research methodologies, narrative storytelling, and analytical rigor, positioning the team as a trusted center of excellence for market intelligence.

Qualifications

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
• Progressive experience in insights, consumer research, strategy, or analytics roles, with a track record of translating data into actionable insights and influencing senior leaders.

Benefits

• Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
• Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
• Time to recharge: pro-rated paid time off (PTO) and holidays
• Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
• Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
• Family support: parental leave, adoption assistance and family benefits
• Other benefits: optional legal and pet insurance, transportation savings and more