Senior Director of Brand Marketing

Duties and Responsibilities

• Brand Architecture, Strategy & Portfolio Management
• Develop and maintain a clear, scalable brand architecture across corporate and flagship brands
• Responsible for the role and relationship of each brand within the portfolio
• Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities
• Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand’s target audiences
• Identify market trends, competitive dynamics, and customer insights to inform brand direction
• Brand Stewardship & Governance
• Serve as the guardian of brand integrity and consistency across all touchpoints
• Establish brand standards, guidelines, and governance processes
• Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising
• Go-to-Market Brand Leadership
• Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches
• Oversee the development of integrated campaigns that build awareness, consideration, and advocacy
• Ensure brand storytelling is compelling, differentiated, and resonates with each brand’s target audiences
• Lead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activations
• Customer Events & Tradeshows
• Lead brand strategy and execution for customer events, trade shows, and experiential marketing
• Ensure all brand activations deliver a cohesive, differentiated, and memorable brand experience
• Partner with sales and product teams to maximize event impact
• Customer & Market Insights
• Leverage research, data, and insights to continuously refine brand strategy
• Establish, track and report on brand KPIs that reflect brand health and market impact
• Translate insights into actionable strategies that drive growth
• Cross-Functional Leadership
• Collaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpoints
• Align teams around a shared brand vision and priorities
• Team Leadership & Development
• Build, lead, and mentor a high-performing brand marketing team
• Foster a culture of creativity, accountability, and collaboration
• Manage agency relationships and external partners

Qualifications

• A Bachelor's degree in Marketing, Business Administration or Communications is required
• A minimum of 12 years as a brand strategist or similar brand marketing role is required
• Proven track record of building and scaling multi-brand portfolios
• Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences
• Strong creative instincts with the ability to guide and evaluate creative work
• Exceptional leadership, communication, and stakeholder management skills
• Data-driven mindset with the ability to balance analytics and intuition
• A strong business acumen and the ability to align brand success with business performance
• Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution
• Experience leading corporate communications and large-scale brand activations/events is preferred
• Experience in consumer goods, home, lifestyle, or design-driven categories is preferred
• Travel requirements: 15% domestic travel