Senior Director, Brand Marketing
About the role
The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes. Our team is based out of our Burlington, MA headquarters location, where we work a synchronized hybrid schedule in-office Monday through Thursday and remote on Fridays.
Responsibilities
- Lead a comprehensive business diagnosis to identify root causes of underperformance across brand, channel, and customer dynamics.
- Develop and execute a focused turnaround strategy with clear priorities, bold choices, and measurable milestones.
- Own end-to-end business performance, including revenue, share, and profitability. Drive immediate stabilization actions while building a scalable foundation for sustained growth.
- Proactively manage risks and opportunities in partnership with Finance.
- Set clear annual and long-range brand strategies, prioritizing high-impact initiatives that balance near-term wins with long-term brand equity. Simplify plans to enable faster, more effective execution.
- Lead tight alignment across Sales, Marketing, Innovation, Creative, and Supply Chain to ensure flawless execution of priorities. Eliminate silos, clarify decision rights, and drive accountability for results.
- Re-anchor the business in deep consumer insight to strengthen differentiation and relevance. Identify gaps in positioning, messaging, and portfolio architecture, and implement changes to better meet evolving consumer and customer needs.
- Partner with Sales and Shopper Marketing to rebuild customer momentum. Strengthen joint business planning, improve omni-channel execution, and regain distribution, visibility, and velocity.
- Refocus the innovation pipeline on fewer, higher-impact initiatives aligned to growth priorities. Ensure disciplined commercialization and strong in-market execution.
- Lead, develop, and inspire a team through change—instilling a culture of ownership, urgency, and accountability. Provide clear direction, candid feedback, and coaching to elevate performance.
Qualifications
- A minimum of 8 years of experience in CPG brand management.
- Strong analytical and strategic thinking capabilities.
- Proven ability to lead, influence, and collaborate with cross-functional teams.
- Excellent communication and presentation skills across all levels of the organization as well as with external partners.
- A high degree of ownership, holding themselves and others accountable and to a high standard.
- Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause.
- A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment.
Benefits
The Wellness Pet Company offers a comprehensive benefits package full of extras to support your health, pets, passions, and professional development. More information about our benefits can be found on our website.
Pay
The annual salary range for this position is $190,700 to $293,700, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate’s professional background, experience, operational needs, and other considerations permitted by law.
Schedule
The Wellness Pet Company operates on a synchronized hybrid schedule in-office Monday through Thursday and remote on Fridays.