Senior Director, Norton Global Brand & Integrated Marketing
About the role
Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, and more. Our mission is to provide award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users worldwide.
Key Responsibilities
Own and evolve global brand strategy, defining brand strategy, promise, narrative, voice, and visual identity, and embedding brand principles across the organization in partnership with creative agency and brand leadership.
Lead campaign architecture and messaging systems that scale from corporate narrative to product-level value propositions, ensuring consistent, cohesive brand expression across paid, organic, lifecycle, web, partner, and regional touchpoints.
Own end-to-end integrated marketing strategy for key product launches and initiatives, from positioning and messaging through launch planning, activation, and optimization.
Define launch tiering, target audiences, and messaging frameworks, drive development of GTM plans including acquisition channel mix (DTC and non-DTC), investment levels, KPIs, and launch cadence in partnership with Acquisition Strategy, PR, Social, Web, and Media & Performance teams.
Drive operational excellence in GTM execution, ensuring clear choreography across marketing, product, analytics, regional, and channel teams.
Integrate full lifecycle understanding to support needs of CRM and partner teams as needed for each initiative.
Design and operationalize campaign architecture that aligns brand-level storytelling with product launches, seasonal initiatives, and business priorities.
Establish and manage a global campaign and storytelling calendar aligned by geo, product, and strategic priority, ensuring campaign clarity, prioritization, and effective allocation of resources across initiatives.
Craft compelling, differentiated product positioning and customer-centric messaging aligned to audience insights and product strategy.
Develop and maintain foundational product storytelling assets, including product copy, visuals, videos, screenshots, animations, and sales materials, continuously evolving messaging and materials based on product updates and in-market learnings.
Drive key initiative and pillar positioning and messaging across the year, including new and different audiences and platforms like Small Business.
Lead scaled content strategy and creative production in close partnership with in-house agency leadership, overseeing briefing excellence, asset development, production timelines, and budget management.
Ensure assets are designed for full-funnel use and optimized for performance by channel, partnering with performance media and analytics teams to size opportunities, forecast impact, define KPIs, and connect marketing performance back to strategic plans.
Drive acquisition-oriented creative and campaign optimization through data-backed insights, leading post-launch optimization efforts, coordinating cross-channel learnings, and continuously improving performance.
Drive global-to-regional GTM activation, ensuring regional and partner marketing teams are armed with clear positioning, assets, and guidance, as needed by product and initiative, incorporating regional insights into global strategy and campaign development.
Support sales and partner marketing with enablement materials and storytelling.
Manage and develop a team across Brand and Integrated Marketing (approx. 6–8 team members globally), fostering strong cross-functional collaboration and influencing senior stakeholders to align brand and GTM strategy with revenue goals.
Introduce new ways of working that improve speed, clarity, and integration across brand and product marketing, championing bold, insight-driven ideas while maintaining operational rigor and executional excellence.
Leverage AI and emerging technologies to enhance strategic development, creative processes, and marketing performance.
About You
15+ years of progressive leadership level experience across brand marketing, product marketing, and integrated marketing—preferably within technology or subscription-based DTC businesses.
Proven leadership in defining global brand strategy and translating it into scalable campaign architecture and GTM execution.
Demonstrated ownership of end-to-end product launches, including positioning, messaging, audience strategy, channel mix, investment planning, and optimization.
Deep expertise in integrated campaign planning across channels, with strong understanding of full-funnel marketing and acquisition performance.
Strong product storytelling capabilities, with experience developing high-impact product assets and narratives.
Analytics-driven mindset with experience defining KPIs, forecasting impact, and optimizing performance based on data and insights.
Experience driving regional activation and sales enablement in global organizations.
Strong cross-functional leadership and stakeholder influence at senior levels.
Experience managing agencies and significant creative and campaign budgets.
Ability to operate with agility across multiple priorities while building scalable systems and processes.
Strong curiosity and applied use of AI in both strategic and creative marketing workflows.
Location
Mountain View, CA Office (Onsite 3 days per week)
Pay
The annual base salary for this position is expected to be between $x and X . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.