Senior Director, Member Acquisition & Product Growth

Opportunity

Own the strategy and execution for Twin’s next-generation member acquisition experience.

Responsibilities

• Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation.
• Build the member acquisition “machine”:
• Segmentation and targeting logic
• Channel and messaging strategy
• A living experiment backlog
• Measurement frameworks and weekly operating cadence
• Stand up AI-driven growth workflows to scale:
• Personalization and targeting
• Creative generation and iteration
• Campaign orchestration and ops efficiency
• Run bold experiments across the acquisition funnel, including:
• Partner / employer launch playbooks
• Member outreach (email, SMS, direct mail where applicable)
• Landing pages, referral loops, and conversion paths
• Sigup flow optimization and friction removal through product changes
• Instrument, analyze, and explain performance:
• Build and maintain dashboards
• Evaluate experiments with strong measurement hygiene
• Clearly call winners and losers and double down or kill fast
• Other duties as assigned

Qualifications

• An AI-first approach:
• Hands-on experience using AI tools to accelerate research, targeting, personalization, creative iteration, and operational workflows
• A proven track record improving top-of-funnel outcomes (e.g., registrations, conversion rate, CAC) through experimentation
• A builder mindset:
• You can create lightweight systems, landing pages, flows, templates, automations, and instrumentation yourself
• Strong analytics and experimentation chops
• Strong product expertise:
• 8+ years in a growth focused product role
• Experience designing and launching and supporting the growth of products
• Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments
• Demonstrated ability to lead agile teams and manage the product development lifecycle end to end
• Strategic thinker with excellent execution skills capable of balancing long-term vision with short-term priorities

Compensation and Benefits

• The compensation range for this position is $195,000 - $225,000 annually.
• Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors.
• We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust.
• We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin employee.
• - A competitive compensation package in line with leading technology companies
• - A remote and accomplished global team
• - Opportunity for equity participation
• - Unlimited vacation with manager approval
• - 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• - 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• - 401k retirement savings plan

Company Information

Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . Twin has been backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, and is scaling rapidly across the U.S. and globally.