Senior Director, Media Strategy

Commendations

The Senior Media Strategy Director is a senior strategic leader responsible for shaping and driving integrated, audience-first, and data-led media strategies across both digital and traditional channels. This role goes beyond media planning, focusing on high-level client engagement, cross-market integration, and the application of advanced data, technology, and AI to deliver business outcomes.

Capability Overview

The Senior Media Strategy Director is a senior strategic leader responsible for shaping and driving integrated, audience-first, and data-led media strategies across both digital and traditional channels. This role goes beyond media planning, focusing on high-level client engagement, cross-market integration, and the application of advanced data, technology, and AI to deliver business outcomes.

Responsibilities

• Be a passionate advocate and provocateur for brands, communications strategy, and modern marketing
• Act as a trusted advisor to senior clients, simplifying complex media and business challenges while identifying opportunities for growth
• Lead strategic discussions with senior stakeholders, ensuring media investment aligns with broader business and brand objectives
• Drive new business development and multi-market pitches in collaboration with Jellyfish Growth teams
• Lead integrated, multi-market communication strategies across paid, owned, and earned channels, ensuring cohesive and compelling narratives
• Deliver strategic direction across full-funnel media ecosystems, including both digital and traditional channels (Linear TV, DRTV, National & Local media)
• Champion audience-first planning, leveraging data, insights, and tools (e.g., GWI, research, segmentation) to inform strategy
• Lead the adoption of innovative and technologically advanced solutions, including AI, genAI, MMM, and cloud-based measurement approaches
• Nurture senior client relationships, proactively identifying opportunities to drive commercial success
• Inspire new ideas and fresh strategic thinking across media, content, and creative
• Provide clear strategic direction to planning and activation teams, ensuring seamless integration across disciplines
• Partner with cross-functional teams (creative, data, tech, and insights) to deliver unified marketing solutions
• Mentor and develop teams, fostering a high-performance culture grounded in collaboration, innovation, and accountability
• Lead multi-market pitches for Paid Media in collaboration with Jellyfish Growth teams
• You'll be the glue for our clients' communications
• Work alongside media planning and practitioner teams to provide broad direction on which paid and earned media channels are likely to best support reaching desired brand outcomes
• Inspire new ideas and fresh direction, whether in strategy, media, content or creative - keeping a constant eye on category, audience, trends and new news in digital marketing
• Recommend appropriate brand or campaign performance measurement based on an understanding of Measurements and available tools
• Ensure that briefs are inspiring, based on consumer and category insights, include a clear and single-minded measurement approach, and are following strategic objectives

Qualifications

• 6+ years of experience in media strategy, communications planning, or integrated marketing roles within an agency or multinational organization
• Demonstrated experience across both digital and traditional media channels, including Linear TV, DRTV, and National/Local media planning
• Strong expertise in audience strategy, segmentation, and insight development, with hands-on experience using tools such as GWI
• Proven ability to develop integrated, full-funnel media strategies that connect brand and performance outcomes
• Exceptional leadership and team management experience, including mentoring and developing high-performing teams
• Strong stakeholder management skills, with the ability to influence and communicate effectively at senior levels
• Advanced understanding of data, analytics, MMM, AI-driven solutions, and measurement frameworks
• Demonstrated expertise in building compelling strategic narratives for pitches and client presentations
• Deep understanding of the evolving media landscape, including emerging technologies, platforms, and consumer behaviors
• High personal standards with a commitment to quality, rigor, and continuous improvement
• A collaborative team player who embodies Jellyfish values and contributes to a positive, high-performing culture

Values and Behaviours

• We Are Real & Rigorous
• We Are Free-Thinking
• We Are All Authors
• We Are One Bloom

Additional Information

• Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs
• Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers

Contact Us

If you have any questions about this position, please contact talentacquisition@jellyfish.com. For more information about Jellyfish, visit jellyfish.com.