Senior Director, Marketing - Tyvaso PH

About Us

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies and technologies that expand the availability of transplantable organs. United Therapeutics (Nasdaq: UTHR) seeks to develop treatments for rare, deadly diseases. Founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH), we now have six FDA-approved therapies treating PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD), and neuroblastoma, a rare pediatric cancer. Our near-term pipeline focuses on additional therapies for PAH and pulmonary fibrosis (PF). We are also working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant, aiming to eliminate the transplant waiting list and cure end-stage organ diseases.

About the Role

As Senior Director, Marketing, you will lead the vision, strategy, and execution behind a pivotal brand, combining data-driven decision making, breakthrough creativity, and leadership to deliver results for both patients and the business. This role involves strategic and tactical planning for branded communications targeting patient and healthcare professional (HCP) audiences, driving brand performance, and achieving revenue and volume goals for the launch brand.

Responsibilities

• Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions.
• Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation.
• Oversee the development of compelling HCP-focused product positioning, messaging, and value propositions to differentiate the brand and drive engagement.
• Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives.
• Oversee the development of campaigns to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences.
• Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO/SEM, and other patient-focused channels to maximize reach and engagement.
• Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities.
• Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones.
• Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams.
• Champion integrated execution to ensure launch strategies are delivered with precision and impact.
• Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand influence and credibility.
• Lead advisory boards, speaker bureau programs, and congress planning to drive engagement and position the brand as a thought leader within the therapeutic space.
• Foster strategic partnerships and collaborate closely with internal stakeholders—including Medical Affairs, Regulatory, Legal, and Strategic Operations—to ensure compliance, accelerate decision-making, and maintain alignment with overarching brand objectives.
• Lead partnerships with external vendors including creative agency of record and medical communications to ensure timely delivery of marketing tactics.
• Assist in conducting market research, analyzing the competitive landscape, and collecting, managing, and disseminating competitive intelligence within the organization.
• Foster a high-performance, results-driven team culture that champions ownership, accountability, and strategic thinking.
• Develop annual brand plans and supporting budgets, ensuring adherence to budget and optimal ROI on spend.
• Direct and manage direct reports, including responsibilities for training, goal setting and achievement, performance evaluations, coaching, mentoring, career development, and recruitment support as needed.
• Perform other duties as assigned.

Requirements

• Bachelor’s Degree in a relevant discipline.
• 15+ years of pharmaceutical product marketing experience.
• 6+ years of people management experience.
• Ability to develop a deep understanding of the disease state science and clinical data behind the indication.
• Strong understanding of clinical trial design and clinical data.
• Strong analytical skills to evaluate complex strategic issues.
• Demonstrated ability to form enduring, productive relationships with thought leaders and other stakeholders.
• Demonstrated people management and development skills.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).

Preferred Qualifications

• Master’s Degree in a relevant discipline.
• 5+ years of sales experience.
• Marketing experience in pulmonary hypertension (PH).
• Pharmaceutical marketing launch experience in rare disease or pharma.
• Strong understanding of medical/pharmaceutical coding and reimbursement.

Schedule

This is a hybrid role requiring at least three days per week in our Durham, NC office. In-office requirements could increase based on business needs.

Benefits

Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including:

• Medical, dental, vision, and prescription coverage.
• Employee wellness resources.
• Savings plans (401k and ESPP).
• Paid time off and paid parental leave benefits.
• Disability benefits.

For additional information on Company benefits, visit https://www.unither.com/careers/benefits-and-amenities.