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Senior Director, Marketing Operations and Performance

SGS · United States · 2 wk ago
RemoteRemoteMarketing$110k–$130k/yrFull-time

About the role

The Senior Director, Marketing Operations & Performance is a strategic and highly analytical leader responsible for building and scaling our Marketing Operations and Analytics function. They will drive data-informed decision-making across the marketing organization, optimize performance across channels, and ensure operational excellence through best-in-class processes, tools, and insights.

Responsibilities

  • Marketing Analytics & Commercial Insights

    • Develop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service lines
    • Define and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)
    • Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levels
    • Advance attribution models suited to long, complex B2B and account-based sales cycles
    • Translate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focus

  • Marketing Operations & Demand Infrastructure

    • Own and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)
    • Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standards
    • Design and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)
    • Ensure high standards of data quality, governance, and compliance across systems and regions
    • Martech stack strategy
    • Process design and governance
    • Campaign operations
    • Data infrastructure
    • Budget and resource management
    • Cross functional alignment with Sales, IT, and Finance

  • Performance Optimization & Growth

    • Identify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environment
    • Establish and scale test-and-learn frameworks to continuously improve conversion rates and ROI
    • Support strategic planning, forecasting, and budget allocation across industries and service lines
    • Enable more effective account-based marketing (ABM) and key account targeting strategies

  • Strategic Leadership

    • Serve as a key advisor to the Head of Marketing & Communications, North America, and regional business leaders
    • Build and lead a high-performing Marketing Operations & Analytics team across the business lines
    • Drive alignment across global, regional, and business line marketing teams
    • Champion a culture of data-driven decision-making, accountability, and continuous improvement

Qualifications

  • Education and Experience

    • Required:

    • Bachelor's degree from an accredited university in marketing and/or communications or related field of study

    • 10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organization

    • Experience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferred

    • Proven track record of connecting marketing performance to revenue outcomes in long, consultative sales cycles

    • Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)

    • Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modeling

    • Experience working across multiple business lines, regions, and stakeholder groups

    • Exceptional stakeholder management skills, with the ability to influence senior leadership

  • Preferred:

  • Preferred experience & technical understanding of key marketing tools including with Monday.com

Knowledge/ Skills/ Abilities

  • Language Skills – Expert level English

  • Ability to manage and coordinate multiple projects in a fast-paced, highly professional environment.

  • Strong commercial acumen with an understanding of complex service portfolios

  • Ability to operate effectively in a matrixed, global organization

  • Data-driven with a pragmatic, execution-focused mindset

  • Skilled at translating technical data into business insights

  • Change leader with experience building capabilities from the ground up

  • Advanced experience with MS Office / 365 suite required. Advanced capabilities with Adobe Creative Suite, CRM Tools, Eloqua, Hub

Travel

Occasional travel required (5%-33%)

Compensation

The expected salary range for this position is $110,000 – $130,000 annually. This range represents the minimum and maximum base salary we reasonably expect to pay for this role. Actual compensation within the range will depend on skills, experience, and qualifications.

Our Benefits

  • Health: Medical, dental and vision insurance, life insurance, employee assistance programs.

  • Wealth: In addition to base pay, we offer 401(k) with company match (immediate vesting upon enrollment).

  • Happiness:- Professional Growth: Online training courses, virtual and classroom development experiences, tuition reimbursement program

  • Work-Life Balance: Paid-time off and family leave

Additional Information

SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.

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