Senior Director, Marketing Insights and Planning

Outcomes and Activities

• Work from home; occasional travel to Southfield, Michigan office may be required.
• Present insights and recommendations to senior leaders across the C-suite.
• Own the development and execution of the Marketing Long Range Plan and 12-month detailed operating plan, in partnership with the CMO and marketing leadership team.
• Build and govern performance dashboards with clear KPIs; hold teams accountable to commitments and explain performance drivers.
• Own the budget and resource allocation for the Insights & Planning function, ensuring investment is prioritized against the highest-impact opportunities.
• Serve as chief of staff and key advisor to the CMO and other senior leaders, including board-level presentations.
• Define marketing's requirements for the Customer Data Platform (CDP) so the team has the right inputs for data-informed insights.
• Champion an AI-first approach, automating reporting and analysis wherever possible.
• Lead, develop, and mentor a multi-layered insights and analytics team, including leaders who manage their own teams.

Knowledge and Skills

• Insights & Analytics: Translates quantitative and qualitative data into clear, actionable implications.
• Storytelling: Turns complex data into a compelling narrative for executive and Board audiences.
• Segmentation & Targeting: Builds and applies data-driven segmentation across customer and geographic dimensions.
• Data Strategy: Translates business questions into data and platform requirements; partners fluently with analytics and technology teams.
• Business Acumen: Builds sound business cases that inform prioritization of growth and retention initiatives.
• Cross-Functional Leadership: Leads and influences across marketing and enterprise analytics, including without direct authority.
• Executive Presence: Credible advising and presenting to C-suite and Board audiences.
• Planning & Performance Management: Drives long-range and annual planning; builds KPI dashboards that create accountability.
• Team Leadership: Leads, develops, and mentors an insights and analytics team.
• AI & Automation: First-mover mindset toward automating insights and planning work.
• Composure Under Pressure: Manages competing priorities and delivers under tight deadlines.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field, or equivalent experience.
• 15+ years of experience in marketing insights, analytics, or strategy, including 7+ years in a leadership role.
• Proven track record building consumer, competitive, and market insights capabilities that inform business strategy.
• Experience partnering with analytics/data teams on platform requirements (e.g., CDP, CRM, data warehouse).
• Demonstrated success presenting to and influencing senior executive audiences, including the C-suite.
• Strong program management skills across multiple concurrent work streams.
• Excellent written, verbal, and executive presentation skills.
• Proven leadership and team development skills.

Preferred

• MBA or other advanced degree.
• Experience in financial services, fintech, or auto finance / subprime lending.
• Experience with Customer Data Platforms (CDP) and marketing technology stacks.
• Experience supporting board-level reporting or chief of staff functions.
• Experience building or scaling AI-enabled analytics or automation capabilities.

Targeted Compensation

$265,500 - $309,750 base salary + an annual bonus plan.

Company Values

• Positive: Maintains resiliency and focuses on solutions.
• Respectful: Collaborates and actively listens.
• Insightful: Cultivates innovation, accumulates business and role specific knowledge, demonstrates self-awareness and makes quality decisions.
• Direct: Effectively communicates and conveys courage.
• Earnest: Takes accountability, applies feedback and effectively plans and priority sets.

Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work.

Our Company

• We are proud of our culture and are happy to share why – let’s talk!

Equal Opportunity Employer

All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.