Senior Director, Marketing Finance

About the role

The Senior Director, Marketing Finance will serve as the senior Finance partner to our Marketing organization, helping shape how we invest across consumer, provider and digital marketing and bringing rigorous financial thinking to marketing strategy, measurement and resource allocation.

Responsibilities

• Partner on Marketing Strategy

• Serve as a strategic financial partner to the CMO and senior Marketing leadership.

• Translate marketing strategy into investment choices, financial outcomes and measurable business objectives.

• Provide an independent, analytically rigorous perspective on where marketing dollars can create the greatest enterprise value.

• Help leadership make trade-offs across consumer, provider, digital, brand and other marketing investments.

• Drive Marketing Investment Effectiveness

• Develop frameworks to evaluate marketing ROI, incrementality, and effectiveness.

• Connect marketing investments to customer and provider behavior, funnel performance, revenue and long-term value creation.

• Partner with Marketing and analytics teams to improve measurement, attribution and performance transparency.

• Evaluate channel and campaign economics and identify opportunities to scale, optimize or redirect investment.

• Build financial frameworks that enable disciplined test-and-learn approaches to marketing investment.

• Build the Marketing Finance Capability

• Design and build the company's Marketing Finance team and operating model.

• Create consistent processes for marketing investment planning, forecasting and performance management.

• Create KPIs, analytics and decision frameworks required to support Marketing leadership.

• Build a regular Marketing investment and performance review that focuses on outcomes and return, not simply spend versus budget.

• Bring external best practices and help raise the organization's overall capability in marketing investment management.

• Connect Marketing to Enterprise Planning

• Integrate marketing strategy and performance into the company's annual planning, forecasting and long-range planning processes.

• Develop scenarios that quantify the potential financial impact of incremental marketing investment.

• Partner across Finance, Commercial, Strategy, Analytics and other functions to connect marketing activity to broader business performance.

• Communicate insights and recommendations clearly to executive leadership.

Requirements

• 12+ years of significant progressive finance experience, including 5-7 years of deep expertise in Marketing Finance.

• Demonstrated experience partnering directly with a CMO or senior Marketing leadership team.

• Strong experience supporting sophisticated consumer and/or digital marketing organizations.

• Deep understanding of marketing ROI, channel economics, customer acquisition, funnel conversion, attribution, incrementality and investment optimization.

• Experience evaluating and reallocating significant marketing investment portfolios.

• Ability to move comfortably between strategy and detailed marketing tactics.

• Demonstrated success building teams, processes or capabilities in an evolving environment.

• Strong commercial judgment and ability to influence senior executives.

• Ability to translate complex analytics into clear business decisions.

Qualifications

Skills

• Financial modeling and analysis.

• Marketing strategy and execution.

• Customer and market analysis.

• Performance measurement and attribution.

• Strategic partnership and collaboration.

Benefits

• Comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance.

• Sleep care management.

• Health Savings Account (HSA).

• Flexible Spending Account (FSA).

• Commuter benefits.

• 401(k).

• Employee Stock Purchase Plan (ESPP).

• Employee Assistance Program (EAP).

• Tuition assistance.

Pay

$215,000 - $270,000 USD.

Schedule

Full-time.