Senior Director, Marketing

About the role

This leader will own the development and execution of multi-year, multichannel marketing strategies that drive growth and strengthen consumer engagement in a highly regulated healthcare environment. The role will partner closely with Marketing Operations and external agencies to advance digital, creative, media, SEO, and precision marketing capabilities. This leader will also shape a digital-first culture, strengthen talent development, and help the marketing organization deliver actionable, data-driven results.

Responsibilities

• Build and execute 5-year multichannel marketing strategies to support growth
• Partner with Marketing Operations to enhance DRTV and precision marketing capabilities
• Lead relationships with agency partners in creative, media, and SEO
• Foster a digital-first, consumer-focused culture within the marketing team
• Champion inclusive leadership and a performance-oriented environment
• Equip managers with tools for effective talent management and development
• Encourage teams to prioritize consumer trends and focus on actionable results

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s preferred
• 10+ years of marketing experience in a regulated industry; healthcare experience preferred
• Proven track record in organization and talent management, successfully leading change
• Experience partnering with and influencing key stakeholders in complex business settings
• Strong capability in data-driven decision-making and analytics

Benefits

• Competitive pay and health insurance coverage
• 401K and stock purchase plans
• Tuition reimbursement for continued education
• Generous paid time off plus holidays
• Flexible work arrangements including remote and hybrid options

Pay

$148,000 – $274,200 annually

Schedule

Remote – US-based candidates only