Senior Director, Marketing - Dyslipidemia

About the role

Join us as Senior Director, Marketing - Dyslipidemia in Wilmington for the US Bipharma CVRM therapeutic area. This role requires a strong ability to think strategically, communicate effectively, lead others, problem solve, influence, and collaborate in both scientific and commercial contexts.

Responsibilities

• Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives.
• Uses a meticulous, scientific approach to understand, navigate, and adapt to complex, rapidly changing environments; leads the creation of compelling, evidence-based content that educates and influences target audiences.
• Leads all aspects of multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks, performance dashboards, and actionable insights inform optimization.
• Delivers innovative, modern marketing approaches, including data-driven social media strategies and implementation tailored to diverse consumer segments.
• Identifies, builds, and sustains strong alliances with cross-functional partners across the enterprise and broader ecosystem.
• Acquires, develops, and assesses marketing talent for current and future needs; builds succession pipelines and critical capabilities.
• Influences cross-functional stakeholder decisions and collaboration to ensure goals are achieved; navigates ambiguity and drives alignment.
• Affirms marketing impact continuously; makes timely course corrections, tests-and-learns, and pivots to improve outcomes.
• Leads cross-functional brand P&L expense targets, ensuring resource allocation, return on investment discipline, and financial accountability.
• Understands and clearly communicates sales performance and forecasting targets; partners closely with Sales, Finance, and Supply to align demand planning.
• Champions a growth mindset, learning agility, and entrepreneurial thinking across the team and partners.
• Anticipates trends, competitive moves, and market dynamics to inform strategy, positioning, and investment decisions.
• Leverages new technology platforms and data insights to identify opportunities, personalize engagement, and accelerate performance.
• Leads with resilience; empowers teams to take ownership, experiment responsibly, and deliver high-impact outcomes.
• Drives performance and results through clear objectives, coaching, accountability, and cross-functional delivery.
• Champions inclusion and belonging, ensuring diverse perspectives shape strategy, execution, and talent decisions.
• Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption.

  Requirements

  • Bachelor’s Degree in any background
  • 8+ yrs experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience which includes 5 yrs of Commercial experience
  • Proven leadership capabilities and/or people management experience
  • 2 years experience in pharmaceutical field facing roles

  Desirable Requirements

  • Advanced Degree in Business, Marketing, or Science
  • Experience in CVRM, especially dyslipidemia
  • Strong presentation and negotiation skills
  • Ability to successfully work through ambiguity
  • First-line leader experience
  • Demonstrated track record of success in achieving ambitious goals or career progression
  • Experience leading brand strategy and executing against it
  • Strong financial acumen with the ability to assess and drive results
  • Demonstrated experience in working within cross-functional business units

  Pay

  N/A

  Schedule

  Minimum of 3 days per week from the office. Flexible working arrangements are available.