Senior Director, Marketing

Location: Salem, NH

About the role

The Senior Director of Marketing leads all marketing functions for both properties in New Hampshire (Rockingham Grand Casino and Chaser’s Poker Room), overseeing the efficient and effective direction of all operations within the Marketing department.

Responsibilities

• Oversee the hiring, training, development, and supervision of Marketing department staff.
• Plan and organize workloads and staff assignments; train, motivate, and evaluate assigned staff.
• Establish department standards, guidelines, and objectives, and maintain administrative processes such as budget and staffing to ensure proper planning and efficient operation.
• Develop and implement the annual overall marketing plan, budgets, goals, and strategies aligned with overall business goals.
• Collaborate with property leadership to provide and design effective brand management, including logos and imagery.
• Develop an annual content calendar for customer-facing channels, such as websites, social media, and digital marketing platforms.
• Oversee the development and implementation of all promotions and events, including drawings, giveaways, parties, special events, outdoor events, and tournaments.
• Maintain familiarity with market trends, marketing/promotion laws and statutes, and industry-related products.
• Coordinate with outside vendors in the execution of promotions and campaigns.
• Interact and correspond with guests to maintain good customer relations and develop loyalty.
• Analyze financial results of marketing programs and review all departmental financial activity to effectively manage expenses within budget.
• Create or initiate records, reports, and other administrative documentation in a timely manner.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Finance, Marketing, or related field.
• Five to seven years of progressive marketing experience.
• Experience in a gaming or hospitality setting preferred.
• Must obtain and maintain a valid gaming license.

Skills

• Demonstrated leadership and management abilities.
• Ability to strategize and plan over a one-to-three-year period.
• Thorough knowledge of market developments, strategies, and practices.
• Strong public speaking, presentation, and communication skills.
• Proficiency in Microsoft applications and other necessary computer applications.

Physical Requirements & Working Conditions

• Ability to sit for extended periods of time.
• Frequent requirement to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
• May be required to lift and/or move up to 25 pounds.
• Moderate to loud noise level in the work environment.
• Potential exposure to smoke when on the floor of the gaming room.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.