Senior Director, Market Development and Intelligence – Southeast

About the Role

Lead the identification, assessment and response to competitive threats and market opportunities across assigned markets and translate emerging intelligence into actionable recommendations that drive net gain growth across Residential, Business and Community Solutions.

How You'll Make An Impact

• Competitive Intelligence Landscape
  • Develop and maintain a comprehensive understanding of competitive activity across assigned markets with focus on local competitive behaviors
  • Identify emerging threats from fiber overbuilders, wireless providers, municipal networks and other market entrants
  • Analyze competitive pricing, promotions, product launches, go-to-market strategies, product and service performance and network expansion plans
  • Utilize external data sources and establish mechanisms to capture local intelligence before it becomes widely visible, and provide custom reporting and presentations on competitive intelligence
• Market Development Leadership
  • Build local relationships through the BDS team with industry associations, local builders, developers, county administrators and model agents
  • Establish a new build inventory by market area that identifies opportunities to accelerate Residential, Business and Community Solutions growth and create a consistent pipeline of growth opportunities for assigned markets
  • Coordinate with sales, developers, permit offices and utility companies to ensure early awareness of opportunities, proper planning and bids, proactive drop installation, joint trenching and pre-wire efforts in partnership with Field Operations
• Market Leadership Partnership
  • Serve as a strategic advisor to RVPs and government affairs teams
  • Build trusted relationships across local teams to strengthen information flow and execution

Required Qualifications

Education: Bachelor's degree from accredited four-year college with major in Marketing, Management, Finance, Statistics or Economics

Experience:

• 10+ years of leadership experience in consulting, strategy, market development, business development or competitive intelligence
• Experience working directly with field operations and local market leadership teams

Skills:

• Ability to read, write, speak and understand English
• Strong competitive analysis and strategic planning capabilities and the ability to identify trends, patterns and emerging threats from multiple data sources
• Ability to translate large amounts of information into concise and actionable executive recommendations
• Strong financial and business acumen including investment prioritization analysis
• Ability to challenge assumptions and drive constructive debate using facts and data
• Deep understanding of the broadband telecommunications and connectivity landscape
• Knowledge of fiber, HFC, fixed wireless, satellite and emerging connectivity technologies and familiarity with related investments and trials
• Understanding of Residential, Business and Community Solutions customer acquisition, retention and market share dynamics
• Knowledge of new construction, multi-dwelling units, community development and network expansion strategies
• Experience leading high-performing teams through change and ambiguity
• Strong coaching and talent development capabilities

Preferred Qualifications

Education: MBA