Market & Partner Development Director, Southeast US
Position Overview
Are you ready to own a regional territory like a mini-CEO—building the strategy and making it happen successfully? Are you a Business Developer at heart, someone who makes channel partners measurably stronger by lifting win rates, accelerating deal velocity, expanding system attachment and margin, and deepening loyalty to your ecosystem? Are you already living in Georgia, Tennessee, South Carolina, or North Florida, with hands-on experience working alongside system integrators, consultants, and online commercial audio resellers? Are you fluent in both commercial audio—background/foreground music, media, and paging—and performance audio like live sound reinforcement, able to translate system capabilities into real customer outcomes across lodging, retail, restaurant, fitness, higher education, houses of worship, and corporate? If that sounds like you, keep reading.
Key Responsibilities
Own the region like a mini-CEO by creating and presenting a clear regional business plan (targets, coverage, priorities, risks, and investment needs) to the company’s cross-functional leaders to unlock resources and accelerate growth.
Rep Firm Enablement (Primary): Grow and enable rep firms by measurably improving win rate, deal velocity, system attachment, and margin through a structured partner-growth cadence (coaching, joint sales calls, pursuit stand-ups/QBRs, customized Pursuit Kits, and 60–90 day Partner Growth Plans that target specific leverage points).
Direct & Indirect Reseller Enablement: Grow and enable direct and indirect resellers by improving pipeline conversion, attach, and profitability through joint account planning, enablement sessions, deal support, solution packaging, and consistent execution of campaigns, tools, and sales process.
Serve direct accounts—leading strategic pursuits, key accounts, and major opportunities, and modeling best-practice discovery, value selling, and close plans.
Develop and maintain strong relationships with key customers, consultants, and partner principals to ensure high satisfaction, retention, and long-term share of wallet growth.
Drive market development by identifying and pursuing new business opportunities, expanding into new accounts/influencers, and executing vertical growth and penetration strategies.
Lead new product introduction and campaign execution in the region by partnering with Marketing and Product to translate messaging into enablement, pipeline creation, and wins.
Conduct market and competitive analysis to identify trends, threats, and opportunities—routing field insights back to Marketing and Product to sharpen plays, packaging, and tools.
Represent the company externally through industry events, conferences, and key partner/customer engagements to increase visibility and demand creation.
Support company objectives by completing additional tasks as needed.
Qualifications
5+ years quota-carrying success in professional audio (or commercial AV/installed systems) with consistent over-performance; proven ability to run a region with clear targets, pipeline coverage, and forecast discipline—primarily through channel ecosystems (rep firms, distributors, dealers/integrators).
Strong solutions-selling expertise across commercial audio (BGM/FGM, media, paging/PA, multi-zone) and performance audio/live sound reinforcement, translating technical capability into business outcomes for end users, consultants, and integrators.
Vertical credibility and relationships with a track record of wins in Hospitality/Lodging, Retail, Restaurant, Fitness, Higher Education, Corporate, and House of Worship, including influence-chain familiarity (consultants/specifiers, designers, integrators, IT/Facilities, GC/EC).
Rep-firm and channel leadership mindset: demonstrated ability to coach and develop sales teams and especially rep firms to measurable improvements in win rate, deal velocity, attachment, and margin, using operating rhythms (joint account planning, pursuit reviews, QBRs) and scalable enablement (playbooks, pursuit kits, vertical packages, demo scripts, battlecards).
Data-driven regional management: strong proficiency using CRM (Salesforce or equivalent) and reporting to manage pipeline hygiene, stage discipline, conversion, and forecasting—and to teach partners how to use CRM/shared data to improve coverage and execution.
Strong communication and ownership: confident presenter who can build and communicate a regional business plan, align cross-functional teams, remove obstacles, and drive campaign/NPI execution with clear priorities and follow-through.
Experience executing new product introductions (NPI) and regional campaign rollouts—turning messaging and enablement into pipeline creation and measurable adoption.
Track record of building enablement content or tools that scale (playbooks, pursuit kits, vertical packages, demo scripts, battlecards) and raising partner capability over time.
Familiarity with the consultant/specification community and the ability to drive specification influence, basis-of-design positioning, and long-range opportunity development.
Bose Professional
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.