Regional Director of Market Development

About the role

At Marquis Health Consulting Services, we believe that strong market leadership and meaningful community relationships are essential to driving growth, strengthening referral partnerships, and expanding access to high-quality care. Guided by our core values of Passion, Respect, and Excellence, the Regional Director of Market Development leads strategic sales and marketing initiatives across skilled nursing facilities to achieve occupancy goals and enhance market presence.

Responsibilities

• Lead regional sales and marketing strategies to achieve and exceed occupancy and census goals across assigned facilities.
• Develop and maintain strong relationships with referral sources, healthcare partners, and community organizations.
• Support facility-level marketing teams in executing outreach, branding, and business development initiatives.
• Analyze market trends, competitor activity, and referral patterns to identify growth opportunities.
• Coach and support facility leadership on effective sales strategies, presentations, and referral development techniques.
• Collaborate with internal teams to align marketing strategies with clinical capabilities and service offerings.
• Drive accountability for performance metrics, including admissions, census growth, and referral volume.
• Represent the organization at professional events, conferences, and community networking opportunities.

Qualifications

• Minimum of 3+ years of skilled nursing sales and marketing leadership experience required.
• Superior communication and presentation skills with the ability to influence and build strong relationships.
• Strong sense of urgency, self-motivation, and goal-oriented mindset.
• Ability to work flexible hours, including evenings and occasional weekends, as business needs require.
• Demonstrated experience in driving census growth and building referral networks in healthcare settings.

Our Core Values in Action

• Passion – Building meaningful partnerships that connect patients and families with high-quality care services.
• Respect – Fostering trust and professionalism in all relationships with referral sources, staff, and community partners.
• Excellence – Delivering strategic, results-driven marketing initiatives that strengthen occupancy and organizational growth.

Benefits

• Tuition reimbursement
• Employee referral bonus
• Health, vision, and dental benefits
• 401(k) with match
• Employee engagement and culture committee
• Company-sponsored life insurance
• Employee assistance program (EAP) resources