Senior Director, Market Development and Intelligence – Heartland

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

How You’ll Make an Impact

• Competitive Intelligence Landscape
  • Develop and maintain a comprehensive understanding of competitive activity across assigned markets with focus on local competitive behaviors
  • Identify emerging threats from fiber overbuilders, wireless providers, municipal networks and other market entrants
  • Analyze competitive pricing, promotions, product launches, go-to-market strategies, product and service performance and network expansion plans
  • Utilize external data sources and establish mechanisms to capture local intelligence before it becomes widely visible, and provide custom reporting and presentations on competitive intelligence
• Market Development Leadership
  • Build local relationships through the BDS team with industry associations, local builders, developers, county administrators and model agents
  • Establish a new build inventory by market area that identifies opportunities to accelerate Residential, Business and Community Solutions growth and create a consistent pipeline of growth opportunities for assigned markets
  • Coordinate with sales, developers, permit offices and utility companies to ensure early awareness of opportunities, proper planning and bids, proactive drop installation, joint trenching and pre-wire efforts in partnership with Field Operations
• Market Leadership Partnership
  • Serve as a strategic advisor to RVPs and government affairs teams
  • Build trusted relationships across local teams to strengthen information flow and execution

Requirements

• Education: Bachelor’s degree from accredited four-year college with major in Marketing, Management, Finance, Statistics or Economics
• Experience: 10+ years of leadership experience in consulting, strategy, market development, business development or competitive intelligence; experience working directly with field operations and local market leadership teams

Skills

• Ability to read, write, speak and understand English
• Strong competitive analysis and strategic planning capabilities and the ability to identify trends, patterns and emerging threats from multiple data sources
• Ability to translate large amounts of information into concise and actionable executive recommendations
• Strong financial and business acumen including investment prioritization analysis
• Ability to challenge assumptions and drive constructive debate using facts and data
• Deep understanding of the broadband telecommunications and connectivity landscape
• Knowledge of fiber, HFC, fixed wireless, satellite and emerging connectivity technologies and familiarity with related investments and trials
• Understanding of Residential, Business and Community Solutions customer acquisition, retention and market share dynamics
• Knowledge of new construction, multi-dwelling units, community development and network expansion strategies
• Experience leading high-performing teams through change and ambiguity
• Strong coaching and talent development capabilities

Preferred Qualifications

• MBA

Benefits

Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.