Senior Director, Market Development and Intelligence – Northwest

How You’ll Make An Impact

Competitive Intelligence Landscape

• Develop and maintain a comprehensive understanding of competitive activity across assigned markets with focus on local competitive behaviors
• Identify emerging threats from fiber overbuilders, wireless providers, municipal networks and other market entrants
• Analyze competitive pricing, promotions, product launches, go-to-market strategies, product and service performance and network expansion plans
• Utilize external data sources and establish mechanisms to capture local intelligence before it becomes widely visible, and provide custom reporting and presentations on competitive intelligence

Market Development Leadership

• Build local relationships through the BDS team with industry associations, local builders, developers, county administrators and model agents
• Establish a new build inventory by market area that identifies opportunities to accelerate Residential, Business and Community Solutions growth and create a consistent pipeline of growth opportunities for assigned markets
• Coordinate with sales, developers, permit offices and utility companies to ensure early awareness of opportunities, proper planning and bids, proactive drop installation, joint trenching and pre-wire efforts in partnership with Field Operations

Market Leadership Partnership

• Serve as a strategic advisor to RVPs and government affairs teams
• Build trusted relationships across local teams to strengthen information flow and execution

Required Qualifications

Education

• Bachelor's degree from accredited four-year college with major in Marketing, Management, Finance, Statistics or Economics

Experience

• 10+ years of leadership experience in consulting, strategy, market development, business development or competitive intelligence
• Experience working directly with field operations and local market leadership teams

Skills

• Ability to read, write, speak and understand English
• Strong competitive analysis and strategic planning capabilities and the ability to identify trends, patterns and emerging threats from multiple data sources
• Ability to translate large amounts of information into concise and actionable executive recommendations
• Strong financial and business acumen including investment prioritization analysis
• Ability to challenge assumptions and drive constructive debate using facts and data
• Deep understanding of the broadband telecommunications and connectivity landscape
• Knowledge of fiber, HFC, fixed wireless, satellite and emerging connectivity technologies and familiarity with related investments and trials
• Understanding of Residential, Business and Community Solutions customer acquisition, retention and market share dynamics
• Knowledge of new construction, multi-dwelling units, community development and network expansion strategies
• Experience leading high-performing teams through change and ambiguity
• Strong coaching and talent development capabilities

Preferred Qualifications

• MBA