Senior Director, Market Development

Elliott Davis pairs forward-thinking tax, assurance and consulting services with industry-leading workplace culture. Our nine offices — located in the fastest growing cities in the US — are built on a foundation of inclusivity, collaboration, and collective growth. We work daily to provide exceptional service to our people, customers, and our communities.

About the role

The Market Development Leader will be responsible for increasing awareness, generating qualified demand, strengthening brand positioning, and supporting the firm's long-term growth objectives. This is a unique opportunity for a high-performing leader who understands both modern marketing and business growth. The ideal candidate has successfully built digital demand generation programs, developed go-to-market strategies, led digital transformation initiatives, and translated business strategy into measurable market outcomes. This position is ideal for a leader who is ready for the next step in their career, a builder who is eager to shape a modern market development function and grow into a future executive marketing leadership role.

Responsibilities

• Develop and execute a comprehensive market development strategy aligned with firm growth priorities.
• Build a scalable top-of-funnel demand generation engine focused on increasing awareness, engagement, and pipeline influence.
• Partner with Growth Leaders to translate business objectives into market-facing strategies.
• Create integrated go-to-market plans that leverage content, digital channels, PR, conferences/events, thought leadership, and campaign activation.
• Establish marketing as a strategic growth partner rather than a reactive service function.
• Lead the firm's demand generation strategy across digital and traditional channels.
• Increase lead generation, audience growth, website conversion, and campaign effectiveness.
• Oversee digital marketing initiatives including paid media, SEO, AEO, website optimization, email marketing, social media, marketing automation, and audience targeting.
• Build scalable nurture programs and conversion pathways that support growth priorities.
• Establish a modern content distribution strategy that maximizes reach, engagement, and pipeline impact.
• Strengthen and evolve the firm's market positioning and brand strategy.
• Ensure messaging resonates across industries, service lines, acquisition priorities, and talent priorities.
• Develop strategic content campaigns aligned to customer needs, industry trends, and growth objectives.
• Elevate thought leadership through integrated campaigns, multimedia content, and digital experiences, focusing on business outcomes rather than content volume.
• Lead and develop a team with talent in both the U.S. and India.
• Build a culture of accountability, collaboration, innovation, and continuous learning.
• Coach team members while identifying future organizational capabilities needed to scale the function.
• Serve as a mentor and leader capable of attracting high-performing talent.
• Improve marketing operations through stronger processes, prioritization, project management, and workflow management, using AI where possible for quality and efficiency.
• Establish performance measurement frameworks, dashboards, and KPIs tied to growth objectives.
• Leverage CRM and marketing technology platforms to drive visibility and decision-making.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in B2B marketing, market development, demand generation, or go-to-market leadership.
• Proven experience developing and executing growth-focused marketing strategies.
• Demonstrated success building demand generation programs and measurable top-of-funnel pipeline activity.
• Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.
• Experience translating business strategy into go-to-market plans and growth outcomes.
• Experience leading multi-disciplinary marketing teams.
• Strong executive communication and stakeholder management skills.

Preferred Qualifications

• Professional services, consulting, accounting, financial services, technology, or other complex B2B services experience.
• Experience working within a partner-led or matrix organization.
• Experience leading organizational transformation or building marketing functions.
• Familiarity with HubSpot, CRM platforms, marketing automation tools, and data-driven growth strategies.

Benefits

• Generous time away and paid firm holidays, including the week between Christmas and New Year’s.
• Flexible work schedules.
• 16 weeks of paid maternity and adoption leave, 8 weeks of paid parental leave, 4 weeks of paid caregiver leave (once eligible).
• First-class health and wellness benefits, including wellness coaching and mental health counseling.
• One-on-one professional coaching.
• Leadership and career development programs.
• Access to Beyond: a one-of-a-kind program with experiences that help expand your life, personally and professionally.

Schedule

This position is full-time, 40 hours per week, with some overtime as required. Minimal travel, by car, may be required.

Work Environment

While performing the duties of this job, the employee will work under typical office conditions, with the noise level being usually quiet to moderate. Occasional exposure to the outside environment when traveling to and from a client’s office, off-site locations for meetings/training/events, or other outside locations as requested.

Physical and Cognitive Requirements

• Regularly required to remain in a stationary position; use hands repetitively to handle, feel, or operate standard office equipment; and to talk or hear, both in person and by telephone.
• Frequently required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Required to have specific vision abilities including close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Occasionally required to move about inside the office to access file cabinets, office equipment, etc., and reach with hands and arms.
• Use written and oral communication skills.
• Deal with a high level of stress.
• Use a high level of concentration.
• Read and interpret data, information, and documents.
• Analyze and solve non-routine office administrative problems.
• Observe and interpret situations.
• Learn and apply new information or skills.
• Work under deadlines with frequent interruptions.
• Interact with internal and external customers and others in the course of work.